Accomplished executive experienced across multimillion-dollar, global brands. Proven track record strengthening businesses by driving brand recognition and adoption via strategic marketing campaigns, while using top-notch leadership abilities to coach and mentor teams. Instrumental in applying revenue-driving practices to delivering successful projects and services across diverse industries such as entertainment, technology, education, advertising, and the arts. Articulate communicator with innate capacity to develop and maintain strong relations with key stakeholders and partners.
Startups, Turnarounds, & Consolidations
• Conceived, structured and built start-up company focused on small and medium enterprises ground up, exceeding year 2 best-case cash flow objectives by 20%.
• Created problem solving customer journey framework and plan which slashed controllable churn by 30% across a six-country European turn-around opportunity.
• Designed, project managed, and launched ecommerce direct-to-consumer brand and scaled month-on-month revenues by 400% in first year.
Product Management & Development
• Launched innovative DTC go-to-market multi-product strategy bundling model that increased average products per household by 60% over a 2-year period.
• Identified, modeled, tested and launched unique DTC product pricing model using performance marketing and consumer research that increased average sale by 24%.
• Determined key customer churn reasons across multiple international partners and identified turn-around solution, resulting in a 10% drop in churn.
International Business
• Consolidated and successfully renegotiated key service contracts across multiple international markets, resulting in an immediate 25% cost savings.
• Implemented communication processes to improve teamwork amongst a 9-country marketing, brand, research, and PR team, getting them to collaborate, develop, and implement marketing initiatives 20% faster.
• Built multi-country marketing sales, and customer care teams into a cohesive unit, resulting in a 17% cost savings due to best practices sharing.
Business Development
• Led new market expansion of nation-wide company, gaining regulatory approvals in record time which led to securing 30% market share in first 12 months.
• Aggressively expanded into a new market, applying analytical acumen, securing the largest client in market and gaining a 30% market share in first year.
• Identified key opportunity for new product and gained executive management buy-in across multiple international markets, leading to owning 80% market share.