Accomplished executive experienced across multimillion-dollar, global brands. Proven track record strengthening businesses by driving brand recognition and adoption via strategic marketing campaigns, while using top-notch leadership abilities to coach and mentor teams. Instrumental in applying revenue-driving practices to delivering successful projects and services across diverse industries such as entertainment, technology, education, advertising, and the arts. Articulate communicator with innate capacity to develop and maintain strong relations with key stakeholders and partners.
Startups, Turnarounds, & Consolidations
• Conceived, structured and built start-up company focused on small and medium enterprises ground up, exceeding year 2 best-case cash flow objectives by 20%.
• Created problem solving customer journey framework and plan which slashed controllable churn by 30% across a six-country European turn-around opportunity.
• Designed, project managed, and launched ecommerce direct-to-consumer brand and scaled month-on-month revenues by 400% in first year.
Product Management & Development
• Launched innovative DTC go-to-market multi-product strategy bundling model that increased average products per household by 60% over a 2-year period.
• Identified, modeled, tested and launched unique DTC product pricing model using performance marketing and consumer research that increased average sale by 24%.
• Determined key customer churn reasons across multiple international partners and identified turn-around solution, resulting in a 10% drop in churn.
• Consolidated and successfully renegotiated key service contracts across multiple international markets, resulting in an immediate 25% cost savings.
• Implemented communication processes to improve teamwork amongst a 9-country marketing, brand, research, and PR team, getting them to collaborate, develop, and implement marketing initiatives 20% faster.
• Built multi-country marketing sales, and customer care teams into a cohesive unit, resulting in a 17% cost savings due to best practices sharing.
• Led new market expansion of nation-wide company, gaining regulatory approvals in record time which led to securing 30% market share in first 12 months.
• Aggressively expanded into a new market, applying analytical acumen, securing the largest client in market and gaining a 30% market share in first year.
• Identified key opportunity for new product and gained executive management buy-in across multiple international markets, leading to owning 80% market share.
Served as an innovative change agent and strategy consultant for a wide range of enterprises across the globe within diversified industries (business, education, and nonprofits). Fostered revenue growth, positioning products, and introducing marketing campaigns by designing, developing, and deploying next-generation methodologies to launch companies.
• Accomplished targeted milestones by conducting data analysis, ascertaining ROI, benchmarking metrics, and offering guidance for a European private equity firm considering an investment in a cable television company.
• Resolved institution-wide issues, utilizing comprehensive experience within education sector, to lead a strategy initiative for college's administration department.
• Established priorities and positioned the organization for growth by delivering 3-year strategic guidance to an art center's board of directors and managerial personnel.
• Enabled organizations to implement transformative solutions to drive company's competitiveness by spearheading the The !dea Formula(TM) creative thinking process.
Delivered strategy consulting services to C-level executives of European enterprises, producing media industry marketing for multi-platform and content providers. Elevated quality of service delivery, gross margin, marketing campaign performance, and achieved client satisfaction through change management and business process re-engineering.
• Efficiently drove marketing strategy and strategic direction for start-up, entrepreneurial, Germany-based, factual television network, while developing team.
• Gained optimal outcomes by leveraging data analytics and insights, capturing large-scale business growth opportunities with brand visibility and market penetration.
• Improved volume performance and slashed churn to facilitate B2B clients of AMC Networks International, by rolling out a feature to influence and attract end-users back to the platform, resulting in a major turnaround of the Czech Republic market.
Collaborative leadership for a team of 100+ within a matrixed organization that were responsible for guiding all marketing, sales, customer experience, and content initiatives in six European countries (Hungary, Poland, Czech Republic, Slovakia, Slovenia & Romania) for cable television provider. This included managing marketing budgets of $20M.
• Collaborated with respective country's CEO, marketing, and sales executives to develop and market and culture specific customer growth and retention strategies.
• Integrated marketing, sales, content, and customer care teams following several acquisitions; developed staff and provided tools and direction to ensure success.
• Diversified reach and sales tactics, establishing a comprehensive sales channel analysis and management program that included pioneering the use of omnichannel marketing within organization.