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Helen Catherine Pain

  • Content Producer, copywriter
  • Swindon, SN3 6NL, UK
  • 30/07/2021
Full time Design Marketing Content Creation

Personal Summary

Marketing professional with a Master's degree in Creative Writing. Published writer, editor, proof-reader, and content creator. Proficient in Adobe Creative Suite and Microsoft Office. Experienced in project and CMS management with the ability to manage multiple stakeholders. Skilled in social media marketing, SEO, email marketing and website design.

A passionate and creative people-person, with the ability to communicate effectively to a wide range of people and manage multiple stakeholders.

Key Skills/Industry Knowledge:
Copy writer/editor; Graphic design; CMS (WordPress); Marketing; User Interface Design; Video Editing; Proofreading Design Research; Campaign Management; Google Analytics; Web Content; Writing Social Media/SEO; Communications; Project Management; Brand Development; Facebook Business

Work Experience

Content Producer and Video Editor
Jul 2020 - Marketing Films

Marketing Films is a video production and digital marketing company specialising in aiding companies in every aspect of the PR and marketing cycle to win new business.

My duties include:
• Copywriting, proof-reading and publishing content for the company LinkedIn page, email
marketing campaigns, and website using CMS (WordPress), adhering to brand guidelines
and implementing the company style and voice.
• Creating and editing video content using Adobe Premiere Pro and After Effects: using colour-
grading, typography, and audio track selection to appeal to specific social demographics.
• Designing infographics and editing photographs using Adobe Creative Suite.

Key achievements/projects:
• Co-wrote, edited and published a series of web 'How-To' articles on video marketing.
• Designed the digital content strategy for LinkedIn community engagement campaign.
• Project-managed re-launch of company website whilst working remotely due to Covid-19.

Promotions and Communications Executive
Mar 2020 - Apr 2020 Cartus Ltd

Cartus, a market leader in global mobility, offers a full spectrum of global relocation services, guiding clients through thousands of moves, large and small, unique, and complex. This was a maternity contract cut short by covid-19.

My duties included:
• Preparing, copywriting and proof-reading Cartus US and Europe, Middle East and Africa
(EMEA) external communication content: blog/vlog posts, white papers, social media posts,
material for the website and webinars, and HTML mailers using 'Brief Your Market'.
• Creating communications/promotions content for specific projects, such as graphics for the RAN seasonal campaigns and marketing initiatives for Cartus EMEA and the Relocation
Agent Network (RAN) communications, as agreed and defined in the Annual Marketing Plan.
• Co-ordinating the RAN press function including ideas generation, writing of releases, and
monitoring of coverage, and supporting the EMEA trade press programme for Cartus to ensure EMEA coverage for stories as required.

Key achievements/projects:
• Created social media and email marketing strategy for Cartus and RAN Covid-19 campaigns.
• Wrote and published blogs/white papers on the impact of Covid-19 on relocation, working to strict deadlines to stay relevant, and liaising with multiple teams across the company.
• Conducted in-depth research, such as on supply chain management or immigration policies,
to communicate blog subjects effectively and enthusiastically to non-industry experts.

Contributing Writer
Jul 2018 - Mar 2020 Coaching For Geeks

Coaching For Geeks is an online content provider specialising in geek culture including networking,
fitness, dating, business coaching, and social media growth.

My role was varied and included:
• Writing, researching and editing articles on subjects such as tabletop gaming, theatre events
and gaming conventions for the online magazine, using detailed terminology, tone of voice
and adhering to the Coaching For Geeks brand identity.
• Reviewing tabletop games, playing newly released titles and interviewing game developers
for articles.
• Attending gaming events, acting as brand ambassador for Coaching For Geeks and promoting the company to win new business.

Communications Officer
Jul 2018 - Oct 2019 Prospect Hospice

Prospect Hospice offers unparalleled end-of-life care services for a community of more than 300,000 people in Swindon, Marlborough, and north-east Wiltshire.

My duties included:
• Creating print and digital graphics for the hospice to brand visual identity guidelines. Writing
copy and designing the layout of the Voluntary Services newsletter, the bi-annual magazine
Prospect News and annual events booklet.
• Responsible for creating the current website using WordPress (
and creating content on social media, such as copy and infographics, using Hootsuite.
Creating internal marketing/communications content for the staff intranet.
• Responsible for creation and distribution of internal and external digital mailing using
MailChimp. Provided copy for patient information leaflets and proof-read technical content for the Annual Review and CQC communication emails.

Production Manager
Jul 2016 - Jun 2018 Working Beautifully

Working Beautifully is a design agency specialising in the investment and consulting industries,
creating customer winning marketing materials for web and social audiences.

My role included:
• Creating and editing video content using Adobe Premiere Pro and After Effects: using colour-
grading, typography, and audio track selection to appeal to specific social demographics.
• Providing content for social media campaigns about video marketing, using Buffer to upload
to various social media platforms; writing appealing and interesting content for the Case
Study page of the website to entice new companies to use Working Beautifully.
• Project managing new commissions by agreeing project briefs with clients; delegating roles to the production team, giving clear and concise instruction on each project to ensure timely
delivery of videos and other marketing materials, such as logos and information leaflets.


MA in Creative Writing and Publishing
Sep 2014 - Aug 2015 City University
PGCE - (PCE) in Education and Training
Sep 2006 - May 2007 University of Wales
Bachelor of Arts degree - Design
Sep 2002 - Jul 2005 Cranfield University