Analytical and logical in approach, with strong quantitative skills and a passion for TV and research, I have seven years of experience as a Consultant and Analyst. I have led research projects and conducted data analysis, modelling and reporting, delivering insights that inform strategic decision-making. I am seeking my next challenge to combine my analytical and research experience with my passion for TV and interest in media trends, audience research and the balance between linear and VoD platforms within a changing media landscape.
Professional Qualifications:
- Thinkbox TV Masters (CPD certified)
- Agile Project Management (Practitioner)
- Better Business Cases (Practitioner)
Other Relevant Experience & Interests
- Have developed and maintained an interest in television and wider media trends, with a particular interest in the balance between linear and VoD viewing and impact on scheduling and programme strategy.
- I have a strong understanding of BARB and VoD data and how they are used to measure audiences and assess performance, and regularly read industry publications including C21 Media, Broadcast and Thinkbox to develop and extend knowledge. Am interested in exploring how data can further shape audience strategy.
- Completed Thinkbox's TV Masters course (CPD certified) to upskill and gain additional understanding of viewing measurement, audiences and advertising, along with the use of tools such as BARB, Touchpoints and TechEdge.