A promotion and marketing creative director, Roderick Beltran is an award winning Creative Director and Director with 15+ years of combined experience in branded storytelling, production and visual design.
Currently, Creative Director | Branded Content for ViacomCBS, in New York, Roderick oversees BET brand creative and branded content executions, while managing a team of junior and senior writer/producers, creating breakthrough content on social, digital and linear platforms, covering scripted series, movies and unscripted.
Past employers include NBCUniversal, Comedy Central and G4 Media.
Specialties: Creative Director and team manager; Creative content strategy and execution across all platforms; Design; Experiential; Brand development; Network launches and re-branding; Integrated marketing campaigns; Cross platform and social media marketing; 'Upfront' and sales reels; Live action director; Agency and vendor collaboration.
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