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  • UKTV Chief Strategy Officer
  • High Barnet, LONDON, EN5 4JG, UK
  • 15/06/2021
Full time Business Development Executive Research Channel Management

Personal Summary

A highly experienced media executive with over 15 years board level representation. Currently leading BBC Studios Corporate Strategy & Customer Insight divisions, I have built up an extensive understanding of all aspects of broadcasting and on demand television. My experience ranges from the hard edge of television driving commercial carriage and advertising negotiations to the softer edge setting content investment and brand strategy. Across all functions I distil complex challenges into clear recommendations and work with colleagues to translate this into action. I consider myself lucky to have led a number of transformative projects in hugely successful companies, both domestically and internationally.

Work Experience

UKTV Chief Strategy Officer

Studios UK Strategy Director
Specifical functional responsibilities are to:
• develop and execute UKTV strategy
• shape BBC Group strategy and UK 'routes to market'
• direct UKTV's consumer insight activities

As a member of the Executive Team, I also share carry organisational leadership responsibilities with a particular focus on the Commercial growth and Operational efficiency of the business.

Key achievements
− Delivering 10 years of continuous growth in UKTV's linear market share and moving UKTV ahead of Sky and Five to become the UK's third biggest commercial broadcaster
− Creation of UKTV's digital strategy and oversight of service roll-out across all UK platforms, transforming UKTV into an integrated linear / non-linear broadcaster
− Leading a companywide, 2-year transformation project to reposition our entire linear TV business from a single UKTV brand to ten thematic channels (Dave, Alibi, Good Food, etc)
− Successful negotiation of multiple carriage deals (inc Sky & VM) and ad sales representation (C4Sales)
− Securing significant shareholder investment into original commissions (UKTV now a scale producer of new content) and new channel launches (Really, Drama) through creation of compelling Long-Range Plans
− Nurturing two highly respected divisions which in turn has increased engagement with strategy and created a highly customer-centric organisation

Key functions:
Strategy creation
− Creation of UKTV's annual Long-Range Plan
− Optimisation of BBC service architecture (iPlayer, UKTV, Britbox)
− Presentation and negotiation of investment plans with the UKTV Board
− Socialising and driving strategy through the business
Core business protection
− Optimisation of channel positions and modelling of alternative line-ups
− Assessment of new capacity and new EPG positions
− Setting budgets for key cost lines including marketing and programming
New business development
− Assessing investment targets (instigated UKTV airtime for equity fund)
− Developing in house production arm
Commercial operations
− Creation of arguments & narrative to support carriage renegotiations
− Joint lead in the negotiation and on-going support of UKTV's advertising sales contract with C4
Driving the consumer focus
− Developing research department capabilities to keep pace with changes in TV landscape
− Introducing VOD registration and introducing big data capabilities into the company
General ambassador for UKTV
− Presenting and chairing conferences
− Preparation of press opinion pieces
− Presentation of performance and annual reports to city investors and analysts

Outside of UKTV I also sit on the BARB board where I help shape future audience measurement (e.g. project Dovetail)

Vice President Research - UK & EMEA
Jan 2005 - Jan 2007 Discovery Networks Europe

Primary responsibility to direct and co-ordinate research activity across a large, diverse territory to enable Discovery to optimise its television business in mature markets & launch into new markets

Key achievements:
− Leading the introduction of a new portfolio of channels across the EMEA region. Involved evaluating programme supply, consumer demand, market gaps, and viable business models
− Inception and development of 'Species' - the definitive commercial study into young men across Europe. Cemented Discovery as the key communication channel for this valued demographic

Key functions:
− New territory assessment involving the assembly of consumer and commercial knowledge to guide channel expansion plans
− Development of commercial arguments to leverage maximum revenues from advertising and affiliate partners
− Deep consumer understanding on mature territories to assist production of content, positioning of channel brands and scheduling of programming

Vice President Research & Planning
Jan 1997 - Jan 2005 Viacom

UK Primary responsibility was to represent the voice of the youth consumer and ensure that all aspects
of MTV activity and growth plans were based on objective audience intelligence

Key functions:
− Establishment of MTV as a centre of youth insight and knowledge, including the inception and development of the MTV Generations study
− Tracking technological developments and anticipating its effect on our key 16-34 audience

Jan 1993 - Jan 1997 Carlton Television
Jan 1990 - Jan 1993 Young and Rubicam Advertising
Jan 1989 - Jan 1990 Zenith Media


MA - Certificates
St Catherine's College, Oxford University