Passionate senior creative broadcast media professional with extensive experience in commercial exploitation of on-air brand IP, original content development, programme investment and production, local TV format sales and development, global brand management and 5 year strategic planning, B2C and B2B marketing and audiences, digital and social media management and digital content innovation.
Further experience with high profile on-air talent management and negotiation, gaming development, print and digital publishing, sponsorship and advertising sales, global franchise brand licensing, launch and operation of B2C live events, joint promotions and partnership origination and marketing, contract negotiation, relationship building at the highest level, excellent presentation skills, budget management across multiple businesses and reporting at Board level.