DAZN
Madrid, Spain
The Head of CRM and Content plays a pivotal role within the Spanish marketing team, leading a team responsible for defining and optimising the overall customer experience, both on- and off-site, and in doing so, driving player value and retention rates for the DAZN Bet customer base. As our Head of CRM & Content you will strategically plan, execute, and optimise CRM campaigns to deliver customer engagement, retention and reactivation. Your focus will be on delivering effective campaigns, monitoring performance, implementing personalisation through automation, and staying ahead of industry trends. Our objective is to provide unique customer experiences through tailored engagement. The combined efforts of the DAZN Bet CRM and Content teams should align to deliver a seamless user experience, where every customer touchpoint is optimised and designed to contribute towards overall business performance in one of our strongest markets, where the DAZN brand has earned a...