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Director of SailGP Productions

  • SailGP
  • London, UK
  • 27/09/2021
Full time Producer / Production Broadcast Engineering Content Creation

Job Description

SailGP is racing redefined. The world’s most exciting racing on-water, SailGP was established in 2018 and is headquartered in London and New York. The annual, global championship Races for the Future accelerating change in everything it does.

The fan-centric, inshore racing takes place among the sport’s top athletes in some of the most iconic harbors around the world and offers the sport’s largest monetary prize of $1 million. Rival national teams battle it out in identical supercharged F50 catamarans, engineered for intense racing at electrifying speeds exceeding 60 mph/100 kph.

In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender and racial equity and inclusivity.

SailGP is a global organization with defined values that shape the culture of its diverse team: deliver quality, break boundaries, make an impact, stand together and strike a balance.

Job Summary

SailGP is looking for an experienced individual to lead SailGP Productions, and deliver best in class live and non-live products. This role will be responsible for developing and implementing a strategy for the delivery of global broadcast coverage rights and will have overall responsibility for SailGP live broadcast production, host broadcast feed and non-live content creation. Working across the SailGP organisation and with external providers this role will require someone with significant experience of operating in a similar role, and will have demonstrable experience of developing and delivering an overarching content strategy for live and non-live which has delivered audience growth.

Key Responsibilities

  • Inspire, lead and support the SailGP Productions workforce to deliver best in class live and non-live products whilst living by SailGP Values.
  • Develop and implement a strategy for the delivery of global broadcast coverage rights across all distribution channels and territories with a focus on establishing and developing a fan base in key markets and beyond
  • Responsible for the overall delivery of the SailGP live broadcast production, host broadcast feed, and non-live content creation, to deliver a global product that satisfies the overall objectives of SailGP from a commercial, purpose and long-term business strategy perspective.
  • Direct and support Head of Content in defining and executing an overarching SailGP content plan, taking into consideration both digital and broadcast requirements.
  • Co-ordinate post-event feedback from SailGP broadcast partners in order to continually improve the Broadcast and tailor to needs of Broadcasters
  • Day to day management of SailGP external production companies (if required) and suppliers which contribute to the host broadcast feed 
  • Work closely with the SailGP Chief Marketing and Communications Officer to ensure brand values are incorporated and enhanced through all content.
  • Review best practice and benchmark SailGP Productions against other sport industry and major corporations and implement new strategies as required to keep ahead of the curve.
  • Explore progressive ways to build fan engagement through content creation and distribution to connect with new audiences
  • SailGP Productions budget and personnel management
  • Reporting to Russell Coutts, CEO.


  • Experience of developing and delivering content and broadcast strategies across a variety of distribution channels and territories
  • Significant experience leading live broadcast production teams within the sports industry
  • Demonstrable experience of creating engaging non-live content which has resulted in audience growth
  • Proven experience of developing and building effective relationships with external production companies and suppliers in order to deliver a first class host broadcast feed
  • Strong and demonstrable project management capabilities
  • Experience collaborating and building internal relationships with cross-functional teams to work with the business and understand business priorities and needs
  • Solid level of commercial acumen


  • Ability to operate both independently and in a collaborative, team environment
  • Entrepreneurial and passionate with a desire to exceed expectations
  • Superior organization, prioritization and project management skills
  • Strong attention to detail with the ability to multi-task and meet deadlines with limited supervision
  • Ability to work effectively and thrive in a fast-paced, start-up environment
  • Self-starter, action-oriented, resourceful; can take a project or program from start to completion
  • Culturally sensitive and able to effectively work globally

SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.