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Head of CRM & Content - DAZN Bet

  • DAZN
  • Madrid, Spain
  • 22/05/2024

Job Description

The Head of CRM and Content plays a pivotal role within the Spanish marketing team, leading a team responsible for defining and optimising the overall customer experience, both on- and off-site, and in doing so, driving player value and retention rates for the DAZN Bet customer base.  

As our Head of CRM & Content you will strategically plan, execute, and optimise CRM campaigns to deliver customer engagement, retention and reactivation. Your focus will be on delivering effective campaigns, monitoring performance, implementing personalisation through automation, and staying ahead of industry trends. Our objective is to provide unique customer experiences through tailored engagement.

The combined efforts of the DAZN Bet CRM and Content teams should align to deliver a seamless user experience, where every customer touchpoint is optimised and designed to contribute towards overall business performance in one of our strongest markets, where the DAZN brand has earned a huge amount of awareness, trust and prestige. 

DAZN Bet is a sports betting and gaming brand which launched in 2022, brought to you in partnership with DAZN. Our vision is to provide sports betting to sports fans – adding to the excitement of watching your favourite game and bringing you closer to the action than ever before.

DAZN Bet. Betting for sports fans.

This role will be based in our Madrid office. 

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

As our new Head of CRM & Content, you’ll have the opportunity to:

  • Be responsible for defining both the CRM and content strategy, including its planning and implementation.
  • Define, deliver and work to continuously optimise a multi-channel player communication and promotional strategy, utilising all available marketing channels and promotional mechanics to attract, engage and excite new and existing DAZN Bet customers.
  • Work alongside DAZN CRM team to define the DAZN – DAZN Bet CRM strategy for both acquisition and retention.
  • Support and guide the team in the planning and delivery of a suite of targeted player communications, designed to optimise engagement and user participation rates, strategically aligning with the sportsbook calendar, DAZN streaming schedules or, for casino, key launch and release dates.
  • Work with internal tools and the BI team, monitor and drive campaign performance across each of the core communication channels (email, push, DAZN platform).
  • Collaborate and liaise closely with other key departments (Trading, Compliance, Creative, Customer Services, Legal) to ensure that the production and management of all campaign and promotional activity is aligned with wider business processes and policies.  
  • Work with the segmentation tool to explore the database and identify opportunities to define and build new customer cohorts, ensuring that all promotional content is properly targeted to maximise relevance and customer engagement 
  • Produce and present regular reports to understand campaign and promotion performance in relation to ongoing business objectives (conversion/participation/deposit/play rates), continually driving performance for each of these core metrics. 
  • Lead on the 24/7 onsite Content strategy to ensure the website (desktop/app) is continually optimised in terms of content, placement and scheduling of offers, markets and promotions. 
  • Manage budgeting, forecasting and cost of all CRM activities to align with financial targets.

You'll have:

  • A proven track record across CRM and product operations, preferably in the gaming industry.  A leader with significant, demonstrable experience in a Marketing/CRM role.
  • A dynamic working approach with a track record in building and managing high performing teams. The ability to bring teams and people together working towards the deliverable goals and KPIs within an organization.
  • A proven record of increasing revenue through new & innovative CRM campaigns.
  • Creative, bold and daring attitude, but at the same time highly data-driven and analytical.
  • Ability to work with with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
  • Experience in operating CRM tools (e.g., Optimove, Salesforce or any other tools) and other tools like CMS. Experience with Optimove is a plus.
  • Knowledge of the Spanish Gambling regulation: regulations, advertisement restrictions, marketing possibilities, etc.
  • Ability to build close relationships with internal and external stakeholders, negotiating and closing partnership deals.
  • Fluent language skills in English and Spanish.
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 
AMBITIOUS – people who want to make a big impact and drive DAZN forward. 
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business.  People who come up with better, simpler ways of doing things. 
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it.  People who love what they do and show commitment every day. 
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. 
SUPPORTIVE – people who know that we achieve more as a team than as individuals.  People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers.  People who consider others before making decisions. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.