Click here to revoke the Cookie consent

Associate - Behavioural Insights

  • Ofcom
  • London, UK
  • 22/05/2024
Full time

Job Description

Closing Date:



Strategy and Research Group

Management Level:


Job Type:


Job Description:

Please note that this role will close at 00:01 on Wednesday 5th June, and therefore we advise getting your application in no later than midnight on Tuesday 4th June.

How to Apply

Please submit your CV, and a covering letter of no more than 500 words outlining your relevant experience that you feel would help in this role. You are able to upload multiple documents at the point where you are asked for your CV.

Team overview

Ofcom work to make communications work for everyone. To do that, we need to understand how people behave and make decisions across the communications sectors – especially in the online world.

Behavioural insights help us understand how consumers and businesses behave, and how people make decisions. We use these insights to inform our policy-making, improve services, and ultimately deliver better outcomes for users and citizens. Our interest lies in the interaction between how services are designed, how users behave, and how harm manifests online, as well as what drives and influences the behaviours of the businesses we regulate.

We are a team from a diverse range of disciplines and professional backgrounds and our expertise spans behavioural insights, economics, psychology and market research. We are looking to recruit talented and motivated team members from a diverse range of backgrounds to expand our knowledge and skills and increase our impact.  We are proud of our supportive and friendly working environment, and we encourage applications from candidates of all backgrounds and working patterns.

Purpose of the role

We are looking for a new Behavioural Insight Associate to join our group of specialists. Our team is an international leader in applying behavioural insight to online safety.

As a core member of the Hub your role will involve delivering high profile projects and developing our skills, capabilities, and profile.

The successful candidate will work on behavioural insights projects across a range of subject areas.  The role includes scoping, problem definition, behavioural diagnosis, intervention and trial design, qualitative and quantitative analysis, reporting and dissemination.

As the team functions like an internal consultancy, forming relationships with stakeholders and communicating results with influence and impact are core components of the role.

Requirements of the role

The role can be adapted to the strengths and interests of the successful candidate. Key responsibilities are likely to include to:

  • Work in cross-functional teams to deliver sophisticated behaviour change and user centred design projects in a timely and organised way.

  • Plan, conduct and analyse user-centred research including usability testing, interviews and surveys

  • Provide behavioural input into all aspects of policy development, providing evidence-based advice across online safety and the communications sectors.

  • Use theory and evidence to diagnose behavioural problems and design and implement creative behavioural solutions

  • Support the design and running of evaluations, such as thematic analysis and/or randomised controlled trials (RCTs), including analysis and reporting

  • Build stakeholder relationships internally, externally, and potentially internationally

  • Present evidence and recommendations clearly and persuasively, including for internal and external non-expert audience

  • Deliver stakeholder workshops to promote the application of behavioural insight across the organisation

  • Develop and maintain understanding of behavioural science and user research, industry best practice, emerging technologies and advancements to shape our research

Skills, knowledge and experience

 Essential Criteria

  • 2 years’ experience of using behavioural insights theory and frameworks, to address real-world problems

  • Knowledge of qualitative and quantitative evaluation methods to produce robust evidence

  • Understanding of the ethical considerations of applying behavioural insights

  • Ability to communicate clearly and persuasively, both in writing and verbally to non-expert audiences

  • Experience of bringing creative ideas to life, from planning through to delivery

  • Excellent stakeholder management and interpersonal skills: able to build internal and external networks

  • Strong project management and organisational skills and ability to effectively prioritise workload and react to changing priorities

  • Experience of one or more of the following: (please demonstrate)

    • conducting and/or using behavioural research to address real world problems, including for example: online experiments, lab experiments, field trials, natural experiments, A/B testing, user and concept testing, qualitative and quantitative methods.

    • designing, analysing and/or testing user interfaces or digital services.

    • analysing and distilling behavioural literature and evidence to identify patterns, develop actionable insights or recommendations to influence others’ decision making.

Desirable Criteria

  • Ability in visual design, prototyping, and/or interaction design

  • Knowledge about online behaviour, digital design, communications, design thinking

  • Ability in co-design workshop facilitation

  • Ability in statistics, including inferential analyses and/or linear and logistic regressions.

  • Experience with any of the following software packages:

    • Digital data tools: Google Analytics, Splunk

    • Survey platforms: Qualtrics

    • Visual design: Adobe Creative Cloud, Figma

Ofcom has a clear mission: to make communications work for everyone.  To be able to deliver on this, we want our organisation to reflect the diversity of background, experience, upbringing and thought that exists across the UK.  We aim to recruit from the widest pool of candidates possible – no matter your social background, ethnicity, sexual orientation, gender or disability. 

Where positions are listed as full-time, we remain open to reduced hours, part-time arrangements, job shares, and other flexible working options. From day one, we champion flexible work arrangements to accommodate individual needs.

We also warmly welcome applicants who are returning to the workforce after a break – for whatever reason. If you have taken time away and are ready to rejoin, we look forward to reviewing your application.

Our recruitment processes prioritise accessibility and inclusivity. If you need information in an alternative format or have specific preferences, please contact our recruitment team at or call 0330 912 1378.

As a Disability Confident employer, we offer interviews to disabled applicants who meet essential criteria for advertised roles. Learn more about this scheme here.