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Coordinator, Exhibitor Marketing

  • IMAX Corporation
  • Playa Vista, California
  • 11/05/2024
Full time Marketing

Job Description

IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary at IMAX. We combine proprietary technology with industry-leading knowledge and relationships with top studios and filmmakers to create theatrical experiences that take audiences beyond the edge of their seats to a world they never imagined. IMAX has revolutionized the way people experience movies and continues to push the boundaries of entertainment experiences beyond blockbusters and into exciting new directions. 

Come explore IMAX – where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!

Job Description:

This is a one-year contract role with IMAX.

About the Role

IMAX is looking for an Exhibitor Marketing Coordinator to support our Exhibitor Marketing team on exhibitor marketing and relations, theatrical releases, and brand marketing. Coordinating both general consumer-focused marketing initiatives in addition to theatre-specific programs and support, you’ll support all IMAX theatres in Latin America to effectively assist in all aspects of exhibitor relations and marketing including theatre launch, sustaining marketing, IMAX film releases and brand marketing activations.

What You’ll Do:

  • Serve as the secondary day-to-day contact for each film launch and coordinate the execution of the below film marketing initiatives for Latin America: research (film and theatre operations), theatre marketing programs, theatre support materials/exhibitor relations, facilitate creative requests with external and internal partners, studio support, and recap of theatre marketing programs and efforts.  

  • Support new theatre launches and existing exhibitors with training and information related to best practices to launch IMAX films and ensure they are adhering to IMAX brand guidelines. 

  • Execute any cross-promotional opportunities that support the film and theatres in key markets 

  • Play a key role in brand guardianship and ensure consistent brand voice across all channels

  • Contribute locally and collaboratively with overseas teams to expand on visual identities of the brand, collaborations, and internal initiatives

  • Develop email communications surrounding new and library film launches with the goal to maximize box office and encourage theatre participation 

  • Track and update exhibitor brand creative deliverables as well as assist in the development of new brand assets with details on how they will be used by exhibitors 

  • Support various theatre-related marketing programs including media planning, promotions, exhibitor events and industry conferences 

  • Audience targeting and building strategy on multi-targeting groups (retargeting, engaged, similar titles, lookalike audiences, lifestyle/niche, purchasers), via advanced platforms (IG, IGS, FB, YT, TW, Snap, TikTok, Programmatic) with on-going optimization

  • Assist in executing partner digital on boarding: in-depth social audits, identifying growth trends, engagement rates, top performing content, audience insights, on-going audience analysis

  • Assist with building of decks for external or internal presentations and pitches

  • Track and update calendar of exhibitor programs, conferences, new theatre openings and theatre re-launches, and other key events 

What You’ll Need:

  • 2+ years of work experience in a marketing role required; Entertainment industry experience preferred

  • Must be fluent in written/spoken Spanish and/or Portuguese

  • Proficient analytical skills including the ability to conduct research, compile, organize and analyze information, formulate and effectively present conclusions to others

  • Basic understanding of creative deliverables including digital, AV and print assets

  • Proficient computer skills including Microsoft Office applications

  • Internet social/media savvy

Nice to Have:

  • Outstanding organizational, project and time management skills with the proven ability to organize, prioritize and successfully manage multiple and shifting priorities, projects, and deadlines 

  • Stellar communication and interpersonal skills, diplomatic, tactful, customer-focused with a professional phone manner and ability to interact professionally with staff members at all levels of the organization, and other external clients

  • Adobe Acrobat


20.18 - 27.00

At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.