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Head of Digital Advertising Sales

  • UKTV Media Ltd
  • London, UK
  • 03/05/2024
Business Development Sales / Account Management

Job Description


We have an exciting opportunity for a Head of Digital Advertising to join the Commercial team.

UKTV is a digital first business, with ambitious plans to grow. This is a senior role, with the purpose of ensuring that we maximise our digital advertising revenue. This entails ensuring that we are delivering the VoD inventory that Channel 4 require and supporting the business as the digital advertising expert.

What we would like you to bring to the role:
  • At least 5 years’ experience in a senior advertising role. 
  • Extensive experience with platform and ad-tech technologies; comfortable with working with technical teams to optimise revenue and deliver new opportunities. 
  • Significant advertising experience in VOD AdSales market. 
  • Experienced in the wider ad sales world, including TV. 
  • Experience of creating advertiser value around new platform opportunities. 
  • Experience of developing and implementing a digital advertising strategy 
  • Experienced with customer data platforms and data clean rooms. 
  • Numerate with strong analytical skills. 
  • An expert in existing and emerging digital ad serving technologies. 
  • Knowledgeable about data privacy laws and how they apply to advertising. 
  • An understanding of Agile working. 
Skills & Personal Qualities
  •  Strong relationship management and communication skills with the ability to work collaboratively with colleagues across a number of departments, as well as external stakeholders. 
  • Confidence in managing senior internal stakeholders and informing high level discussions
What you will get to work on 
  • Shape and drive UKTV’s digital advertising strategy. 
  • As the senior digital advertising voice in the business, you will influence and guide senior discussion and thinking regarding UKTV’s wider digital strategy. 
  • Be a key senior stakeholder in the overall C4Adsales relationship. 
  • Proactively identify and deliver new ways to super-charge VOD revenues and emerging advertising opportunities. 
  • Monitor performance against targets; keeping UKTV fully informed of progress and actions. 
  • Ensure UKTV extracts maximum advertising return from each platform, embracing opportunities through new technology and data including dynamic targeting and new ad formats. 
  • Understand the advertising capabilities and ad serving of different platforms. 
  • Liaise with the C4 Adsales team to support delivery of the enhanced advertising roadmap, which includes using our customer data platform, data clean rooms and other relevant ad tech. 
  • Support the Commercial team in ensuring UKTV achieves optimal terms with platforms to deliver the best advertising return. 
  • Track industry developments around the evolution of VOD advertising, understanding the impact/opportunity for UKTV and applying this knowledge to the benefit of UKTV. 
  • Key interface between UKTV Adsales team, editorial, marketing, product and digital delivery teams 
  • Proactive management of C4 Adsales team and their technical support team:
  1. Monitoring performance and monetisation; highlighting challenges and opportunities. 
  2. Collaborating on strategy, particularly around new and emerging technology and platforms.
  3. Provide a consistent information flow to ensure C4Sales have all the information required to deliver the best possible ad revenue figure. 
  • Troubleshoot and resolve internal and external issues associated with digital ad campaigns. 
  • Monitor and report performance and monetisation, highlighting challenges and opportunities. 
  • Work with the data team to ensure we optimise possible outcomes from insight and opportunities that data and AI will provide. 
  • Work with the product team to ensure the C4’s advertising roadmap requirements can be supported by our own product estate. 
  • Work with the BLA team to ensure that we are compliant with data privacy laws. 

At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You’ll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference. 

Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.

Leadsership Qualities

Strategic thinking and vision
  • Using storytelling to create a vision and inspire your team to deliver their best work. 
  • Driving collaborative working across teams to deliver value for our audiences 
A Digital-first mindset 
  • Identifying and integrating data and insights to better inform creative decisions in your area 

Leaders who embrace ambiguity and change 
  • Role-modelling resilience and a growth mindset that recognises the need for ongoing change. 
  • Having strategies for dealing positively with your own discomfort and emotions 

Authenticity and empathy 
  • Creating and maintaining a psychologically safe environment, ensuring all perspectives are valued and exclusive behaviour is challenged.
  • Being curious about yourself and others; know your own strengths and areas of development as a leader, actively listen and challenge your own thinking, seek feedback and adapt your approach. 

Courage and conviction 
  • Being bold and decisive; adopt an entrepreneurial mindset and be prepared to take risks.
  • Facing into challenging conversations, difficult decisions and messages 

Leaders who develop capabilities and people
  • Creating a continuous improvement mindset and a culture of constructive feedback 
  • Coaching and supporting colleagues in the wider team to develop their skills. 

Diversity and inclusion 
  • Purposefully putting diversity at the heart of your decision-making 
  • Fostering a sense of belonging and proactively creating and maintaining an inclusive working environment 

High-performance culture 
  • Role modelling the desired behaviours and setting the standards for those around you. 
  • Creating a high support/high challenge culture which delivers on strategy and ensures people have the skills, tools and support to deliver. 
  • Challenging where behaviours or standards are not being met 

About UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.

UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.