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Regional Field Marketing Manager - Americas

  • Irdeto
  • Ottawa, ON, Canada
  • 10/09/2021

Job Description

Who we are:

Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport, connected health and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of expertise in security, Irdeto’s software security technology and cyber-services protect more than six billion devices and applications for some of the world’s best-known and loved brands.

 

People are Irdeto’s biggest strength and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto’s success. With a unique heritage in security innovation, Irdeto is building a secure future where people can embrace connectivity without fear.

 

The Role:

Reporting to the Global Marketing Manager – Demand Gen, the Regional Field Marketing Manager will become the marketing lead for their region. You are responsible for planning and executing multi-pronged regional marketing programs across several key industries in which Irdeto operates to help create awareness, generate leads and influence the customer journey. You will also support customer nurturing activities. The position requires someone who is quality driven, is extremely detail oriented and continually strives to improve effectiveness and results through measurement. The position will also require someone who is innovative, agile, positive, can work under pressure and keep a sense of humor. The ability to work effectively with a wide variety of people, understand their requirements and deliver actions and coordinate efforts across departments is essential.

 

You will work closely with the regional sales + partner teams, product management, and the greater marketing team to deliver effective marketing programs that meet corporate and regional objectives including helping accelerate customer adoption of Irdeto’s solutions, products and services. As Regional Marketing Manager, you will be the primary interface into the regional sales team and will develop and deliver regional marketing programs including but not limited to tradeshows, seminar events, direct mail, email blasts, webcasts, and podcasts, gifting and a number of digital initiatives. You will be part of the Global Marketing team, and will have access to confidential and sensitive information, which must be handled accordingly. Depending on the projects, you may be asked to take lead in projects broader than the Americas region, working with stakeholders in different regions.

 

This role could be based in either Ottawa or Denver and it is a remote or based position or based out of Ottawa office. You will often be required to be able to work outside standard office hours. Frequent travel will be required for regional field tactics as well as internal team meetings (Approximately 30%).

 

Your mission at Irdeto:

  • Become a key member of the regional sales + partner team, understanding their business objectives as well as local market drivers, customers and needs.
  • Build solid relationships with regional account managers to become the ‘go to’ marketing resource in the region.
  • Create and execute multi-channel campaigns that drive lead generation and lead nurturing.
  • Develop in-depth product and services knowledge for the region, and conversely, be the primary point of contact for product information from the field back to Irdeto.
  • Liaise with corporate marketing team to communicate needs and requirements in order to fulfil your regional plan.
  • Create and drive multiple regional campaigns, using global resources as well as your own expertise to deliver on activities targeting customers, partners and prospects.
  • Extend global campaigns with regional tweaks as appropriate.
  • Determine ROI for each campaign; track, measure and report internally on effectiveness.
  • Analyze data to drive marketing decisions and spend within the region.
  • Bring creativity, innovation and a regional flare to marketing; determine best practices in your region, sharing in global synergies as appropriate.
  • Participate in any internal meetings as required.

 

How you can add value to the team?

  • 5+ years of relevant B2B demand generation or field marketing experience.
  • Strong communication and stakeholder management skills.
  • Experience with managing physical and virtual events.
  • Proven experience in developing and delivering complex marketing plans + strategies, to a geographically and culturally diverse audience within a region.
  • Ability to critically analyze data to influence and drive marketing activities and spends.
  • Ability to communicate effectively and efficiently across all levels of seniority in a complex global environment.
  • Proven ability to successfully manage complex projects and programs on time and on budget.
  • Excellent writing skills – in drafting, proof-reading, editing etc.
  • Process orientated – both in understanding the existing processes as well as creating new ones.
  • Bachelor or Master’s degree of Management, Marketing, Economics, or related degree or equivalent experience.
  • Excellent written and verbal (English) and interpersonal communication skills; proficiency in Spanish or Portuguese is considered an asset.
  • Familiarity with the region – geographically and culturally – in order to build meaningful relationships with sales, customers, partners and prospects.
  • Excellent ability to work cross-functionally and build internal partnerships with key stakeholders.
  • Ability to ‘sell’ ideas internally in order to influence others not under your supervision in order to meet your deliverables.
  • Proactive, confident and effective in a dynamic, technical environment.
  • Focused on outcomes - highly organized, able to multi-task, quality of output.
  • Goal & detail oriented, structured, process led, with an analytical mindset.
  • Good project management and organizational skills with strong attention to detail.

 

What you can expect from us:

Irdeto is a people first organization where you can secure your future. Our values of Trust, Accountability, Agility and Innovation inform our culture. We believe in connecting people and developing careers with a strong focus on collaboration, creativity, health and happiness among our globally diverse workforce.

 

In addition to competitive remuneration and extensive benefits we offer:

  • An international & multicultural environment where diversity and inclusivity are celebrated and embraced 
  • Professional educational opportunities and training program
  • Innovation sabbatical
  • Volunteer Day
  • State of the art office space
  • On the job coaching and mentoring
  • Flexible work arrangements – via our Work Hard Anywhere policy.
  • Some of us run city marathons and even go on snowboarding trips together!
  • Casual Friday? Casual every day!
  • US$ 500 net for your home office setup after you passed your trial period
  • And many additional perks customized to global locations (canteen, fresh fruit, amazing coffee, parking, on-site gym, yoga room to name a few)

 

With over 50 successful years of business innovation behind us, and an exciting digital and connected future ahead of us, Irdeto is a progressive company to join. We are looking for people who will keep us at the forefront of innovation and creativity.

 

Welcome to Irdeto!

 

Irdeto is proud to be an equal opportunity employer and we do not discriminate on identity or innate characteristics, instead we aim to build a diverse, inclusive culture where your talent counts.