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Digital Marketing Manager

  • Irdeto
  • Hoofddorp, Netherlands
  • 20/04/2021
Full time Information Technology Marketing Media-Journalism

Job Description

As the Digital Marketing Manager in Irdeto’s Demand Generation team, you will be responsible for implementing and executing robust integrated marketing campaigns and programs that create qualified demand, improve conversion rates at all stages of the funnel, and accelerate pipeline growth.

This role requires a well-rounded digital marketer with expertise in outbound and inbound digital marketing campaigns. This candidate is analytics-led, always looking for opportunities to improve the digital strategy and raise the bar.

A strong stakeholder manager, the digital marketing manager must work closely with demand generation, communications, and product marketers to consistently improve results for digital campaigns This position is based in the Netherlands.


What you will be working on:

  • Generate new leads and nurture existing prospects by activating marketing content across several digital channels for global digital campaigns. This can be 3rd party databases, LinkedIn, Google Adwords, email, etc.  
  • Own and update the corporate LinkedIn channels to increase brand awareness and position Irdeto as thought leaders in our field.
  • Create digital campaigns, newsletters, etc to further engagement.
  • Managing tools used to track, launch, and optimize Irdeto’s digital marketing channels and campaigns (e.g., Pardot, Zapier, PipeDrive)
  • Own your data – measure, analyze, and report on marketing activities to understand the contribution to pipeline and to evaluate marketing effectiveness/return on investment
  • Actively seek out new and different tactics to reach the target buyers
  • Ensure that all leads generated in the region are assigned appropriately and receive timely follow up
  • Determine budget and targets and design marketing plans to achieve them.
  • Develop, implement, and execute strategic marketing plans
  • Innovate new ways to increase brand awareness and keep up to date on modern marketing trends

 This is an ideal role for a marketing professional who is an analytical, a systematic thinker, quality driven, and continually strives to improve effectiveness and results. We are looking for a great team-player who is innovative, agile, positive and can work under pressure.


 What can you bring to the team?

  • Bachelor’s degree in Marketing, Communications, Economics or relevant
  • Advanced marketing experience in a B2B environment of 5+ years
  • Extensive knowledge of Marketing Automation and proficiency in MAPs
  • Ability to analyze online campaigns and tweak to increase optimization and efficiencies driving further engagement results
  • Superior LinkedIn Skills; significant experience managing and optimizing back end, organic + paid posts
  • In-depth knowledge of the latest methods, trends and technologies for advanced digital marketing communication activities
  • Strong communication and stakeholder management skills
  • Experience using Pardot, Salesforce, Zapier, Google Analytics, Google Tag Manager, and other tools across digital marketing 
  • Goal & detail oriented, structured, process led, with an analytical mindset
  • Good project management and organizational skills with strong attention to detail
  • A proactive collaborator with a solution-oriented mindset
  • Excellent English communication skills, both written and oral

Why join Irdeto?

We are on a mission to build a secure future, where people can embrace connectivity without fear.  Our lives are increasingly connected. At Irdeto, we enable people and companies to experience connectivity effortlessly by protecting them from cyber attacks. Security is the enabler of the connected world we live in. Our solutions and services ensure that you can enjoy the latest video games, the best blockbuster movies and your favorite live events. And it does not stop there; our technology also secures connected transport and IoT connected industries – just to name a few. With 50 years of expertise in security, we protect over 5 billion devices and applications for some of the world’s best-known brands.

What do we offer you?

Irdeto is a people first organisation where you can secure your future. Our values of Trust, Accountability, Agility and Innovation inform our culture. We believe in connecting people and developing careers with a strong focus on collaboration, creativity, health and happiness among our globally diverse workforce.

In addition to competitive remuneration and an extensive benefits we offer:

  • An international & multicultural environment where diversity and inclusivity are celebrated and embraced 
  • Professional educational opportunities and training program
  • Innovation sabbatical
  • Volunteer Day
  • State of the art office space
  • On the job coaching and mentoring
  • Flexible work arrangement
  • Some of us run city marathons and even go on snowboarding trips together!
  • Casual Friday? Casual every day!
  • And many additional perks customized to global locations (canteen, fresh fruit, amazing coffee, parking, on-site gym, yoga room to name a few)

With over 50 successful years of business innovation behind us, and an exciting digital and connected future ahead of us, Irdeto is a progressive company to join. We are looking for people who will keep us at the forefront of innovation and creativity.

Welcome to Irdeto!

Irdeto is proud to be an equal opportunity employer and we do not discriminate on identity or innate characteristics, instead we aim to build a diverse, inclusive culture where your talent counts