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Content Marketing Manager

  • Irdeto
  • Hoofddorp, Netherlands
  • 02/09/2021

Job Description

Who we are:

Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport, connected health and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime effectively. With more than 50 years of expertise in security, Irdeto’s software security technology and cyber-services protect more than six billion devices and applications for some of the world’s best-known and loved brands.


People are Irdeto’s biggest strength and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto’s success. With a unique heritage in security innovation, Irdeto is building a secure future where people can embrace connectivity without fear.a


The Role:

We have an exciting new opportunity for a tech-savvy Content Marketing Manager to join our Corporate Marketing team! This is a full-time position based in the Hoofddorp, The Netherlands office. This role is global, and therefore the Content Marketing Manager will sometimes be required to be able to work outside standard office hours and occasional international travel may be required (5%). You will be part of the Global Corporate Marketing team, and will have access to confidential and sensitive information, which must be handled accordingly.


In this role, you will be responsible for working with business development, product and solutions teams to create engaging collateral to fuel Corporate Marketing’s awareness, lead generation and nurturing campaigns.  You will position Irdeto’s products and solutions into defined segments by creating thought leadership and solution specific content that will translate technical concepts into easily digestible stories with clear CTAs.


Your mission at Irdeto:

  • You are accountable for all content marketing creation to drive traffic, engagement, leads within the Futures Business Unit, including but not limited to:
    • Blogs
    • Presentations
    • ebooks
    • Infographics
    • Whitepapers
    • Video scripts
    • Newsletter articles
    • Website content
    • Demos
    • Product launch kits
  • You will develop internal-facing material such as sales playbooks, training decks, battlecards and partner training collateral.
  • You will work closely with the Digital Strategy Manager to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
  • This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion.
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • You have a good understanding of the basic best practices of the main social media channels (LinkedIn, Twitter, Instagram + Facebook) and which content and approaches work on each and why.
  • Ability to work effectively with creative resources including designers and web team.


How you can add value to the team?

  • Bachelor’s Degree in Marketing or related field.  
  • 5+ years’ content creating experience, preferably in cybersecurity, connected industries or gaming.
  • Experience creating original content for various channels including web, social media, digital and print.
  • Editorial mindset that seeks to understand what audiences consume and how to create it, provoking engagement.
  • Project management skills and understanding of how to manage the priorities of multiple stakeholders and focus on the delivery of results in the form of engagement and leads.
  • Highly self-motivated person; able to support content strategy with limited input working in a geographically dispersed team.
  • Track record of working as a team player, working in a collaborative and time-pressured environment.


What you can expect from us:

Irdeto is a people first organization where you can secure your future. Our values of Trust, Accountability, Agility and Innovation inform our culture. We believe in connecting people and developing careers with a strong focus on collaboration, creativity, health and happiness among our globally diverse workforce.


In addition to competitive remuneration and extensive benefits we offer:

  • An international & multicultural environment where diversity and inclusivity are celebrated and embraced 
  • Professional educational opportunities and training program
  • Innovation sabbatical
  • Volunteer Day
  • State of the art office space
  • On the job coaching and mentoring
  • Flexible work arrangements – via our Work Hard Anywhere policy.
  • Some of us run city marathons and even go on snowboarding trips together!
  • Casual Friday? Casual every day!
  • US$ 500 net for your home office setup after you passed your trial period
  • And many additional perks customized to global locations (canteen, fresh fruit, amazing coffee, parking, on-site gym, yoga room to name a few)


With over 50 successful years of business innovation behind us, and an exciting digital and connected future ahead of us, Irdeto is a progressive company to join. We are looking for people who will keep us at the forefront of innovation and creativity.


Welcome to Irdeto!


Irdeto is proud to be an equal opportunity employer and we do not discriminate on identity or innate characteristics, instead we aim to build a diverse, inclusive culture where your talent counts.