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Global Brand Lead

  • DAZN
  • Hammersmith, London, United Kingdom
  • 19/03/2024

Job Description

Leading DAZN business brand output, this role will be accountable for successfully applying the the global brand strategy and ensuring that our all markets worldwide have the tools and guidance to adhere to all brand guidelines.
You will drive creative and brand excellence at every level and be the contact for all market leads and central stakeholders regarding all brand topics.
Lead the DAZN brand positioning to make DAZN a global brand. 
This role can be based in London, Hammersmith.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

As our new Global Brand Lead, you’ll have the opportunity to:

  • Make our brand the centre of the DAZN business by maintaining the brand vision & strategy through every business unit.
  • Lead all brand management & guardianship, including introduction of new monthly brand meetings with central creative, and local marketing/ creative teams to audit all assets.
  • Oversee design output & lead delivery of high-quality assets for use across all branded touch points.
  • Build brand planning calendar & documentation, for visibility on key brand activities & roll out plans on a quarterly and annual basis.
  • Maintain governance of DAZN brand architecture for new & existing products- including application in creative, design, production, marketing etc.
  • Be present & vocal in all marketing planning processes, ensuring brand application and messaging is clear to consumers and consistent globally.
  • Lead and coordinate external agencies to develop and execute new brand evolution. Including project management- creation of timelines, follow up of team meeting actions, admin and budget coordination, will be essential to drive clarity and speed of action.
  • Implement a new brand governance process, including brand approvals, auditing, senior stakeholder and market reviews.
  • Link with global comms team regularly to ensure brand is strongly reflected in corporate and consumer and employee comms narrative.
  • Set up new processes with product teams to ensure brand is properly reflected in product roadmaps. Covering sales UX & customer experience.
  • Be the receiver of all new brand briefs from internal stakeholders. Adapt briefs to provide clear and inspiring direction to  creative teams before presenting work back to stakeholders.
  • Ensure reporting of brand & product data is consistent to help markets understand impact of their brand impact. Report back to VP and leadership team on recommendations & actions.
  • Support on new global brand & innovation initiatives & events.

You'll have:

  • Strong Leadership experience leading and delivering large global projects.
  • Experience managing complex organisations - strong at maintaining brand position and processes with challenging stakeholders.
  • Directing international markets to craft strong creative and brand output. Comfortable running business wide meetings, and global marketing programmes.
  • Comfortable with senior stakeholder management- including presentations to exec level management- CMO, market CEOs etc.
  • Experience managing external and internal creative teams and agencies. Critiquing work, and driving high quality output at every level. 
  • Established experience of operating at large, international brands at the level of seniority that is described in the competencies above.
  • Strong international experience of managing brands across markets.
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 
AMBITIOUS – people who want to make a big impact and drive DAZN forward. 
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business.  People who come up with better, simpler ways of doing things. 
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it.  People who love what they do and show commitment every day. 
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. 
SUPPORTIVE – people who know that we achieve more as a team than as individuals.  People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers.  People who consider others before making decisions. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.