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Product Development Manager

  • Wildbrain
  • 03/11/2023
Full time Management

Job Description


Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  


Find a job that let’s your imagination run wild!  


WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.  


We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us! 


The Role

WildBrain CPLG is looking for a Product Development Manager to join our Creative Services, Product Development team! Working across a wide catalogue of exciting lifestyle, entertainment and sports brands, you will be responsible for South Korea, ensuring the clients’ approval processes are adhered to and creative execution on all product ranges are best in class. Liaising with the local commercial team, global Creative team and Designers in Europe & Asia, the role requires a candidate who is inquisitive about trend newness and interested in different markets.



  • Responsible for managing the end-to-end, approvals process, and delivering innovative brand-appropriate products to market.
  • Ensure all product submissions are managed in accordance with the submission process for the relevant brand.
  • Manage the creative output of partners including the appropriate sign off, across WB Brands.
  • Onboard and run sessions with new/existing Licensees providing updates on processes.
  • Spearhead innovation and encourage Licensees by utilising all tools delivered by the Creative Services team, i.e. trend reports.
  • Drive Licensee brand engagement by conducting style guide refreshers and offering your brand expertise.
  • Deliver weekly updates to the local commercial team including reports noting Licensee developments, status and asset updates.
  • Maintain key communication with the WB, Brands team receiving and feeding into style guide updates and management of asset storing.
  • Manage and review quarterly Licensee reports highlighting designs in selection and those that have been selected / raised purchase orders.
  • Establish, develop and nurture external relationships across our Licensor and Licensee Portfolio.
  • Liaise with Licensors to ensure their feedback is appropriate and solution-driven.
  • Proactively manage Licensees range development ensuring to identify gaps in article development and/or standard of execution.
  • Provide training and guidance on systems, such as Mediabox where required to do so.
  • Identify style guide gaps and Licensee needs in line with the wider Creative Services team.
  • Participate and engage in global team activities, such as comp shops, providing visibility to the group.
  • Participate in regular summits and status calls with the wider team.
  • Remain alert to market and industry trends and share knowledge across the global team.



  • Sound knowledge of the product development and approval processes and experience in creatively driving range development.
  • A proactive, solution driven mind set to deliver against deadlines.
  • A good understanding of consumer product categories products and their production limitations
  • Experience managing 2D and 3D development and workflows.
  • Proficient with using on-line approval software including running reports.
  • Adobe Creative Suite and Microsoft packages.
  • The ability to communicate a clear change in design/direction whilst managing all stakeholders.
  • Wider knowledge of licensing and product/design trends and a natural interest in consumer product.
  • The ability to juggle multiple projects and keep a calm head.
  • Fluent speaking English & good written English.
  • Excellent interpersonal and communication skills.
  • Good understanding of the local market.
  • An eye for detail!


What We Offer 

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future. [Input any benefit details in here or you can list ‘Statutory Benefits’] 


Our commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain CPLG. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 


About WildBrain – a parent company of WildBrain CPLG 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit to learn more!