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Sales Manager - Softlines

  • Wildbrain
  • 03/11/2023
Full time Business Development Sales / Account Management

Job Description


Location: Milan

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Find a job that let’s your imagination run wild!


Covering 60 countries, WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us!


About the job/role

WildBrain CPLG is looking for a Sales Manager to join our team to develop and strategically grow our license partnerships and new business across agreed product categories and secure consistent contact with national and international licensors.

Reporting to the Commercial Director, the Sales Manager will work closely with other WildBrain CPLG offices and the Partnerships team in our head office in London securing licensees for each property and maximising retail activity.



  • Together with Licensing Manager Softlines and Commercial Director be commercial contact for all business across brands and defined categories as well as securing new business up to contract realization
  • Identify, negotiate, and secure suitable licensees, in accordance with agreed licensor strategies.
  • Continuously strive to identify and secure new licensees that have not worked with CPLG looking for new opportunities.
  • Develop and execute brand presentations and execute the company´s licensing and retail strategies to drive significantly increase revenue
  • Create and implement product strategies in cooperation with our license partners
  • Maintain relevant market monitoring to identify trends and opportunities
  • Close contact with other commercial teams of WildBrain CPLG
  • Responsible for relevant product areas with regards to the achievement of the defined sales targets
  • Ensure strict adherence to CPLG’s CRM system as the central information tool for licensor reviews and internal forecasting and business management.
  • Work closely with the Legal team to ensure all team contracts are processed in the most efficient way possible.
  • Visit trade fairs at home and abroad as appropriate.


Qualifications & Skills

  • Demonstrable experience in the licensing industry, marketing, retail and/or fashion sector
  • Sotflines or Fashion/Apparel background is required
  • Enthusiastic, independent with a strategic vision
  • Outstanding interpersonal and networking skills.
  • An innovative and creative salesperson with proven experience in account management and new business development
  • Distinct understanding of brands and trends
  • Entrepreneurial spirit, team-player and can communicate at all levels
  • Pragmatic and proactive way of working
  • Very good verbal and written skills in Italian and English
  • Very good knowledge of MS Office programs


What We Offer

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will encourage professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future.


Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. To us, a culture of belonging is one where we welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued & respected.


We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process.


About WildBrain – a parent company of WildBrain CPLG

At WildBrain we make great content for kids and families. With one of the world’s most extensive filmed entertainment libraries, we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada; home to Peanuts Worldwide; WildBrain CPLG, our celebrated global licensing and distribution teams, and WildBrain Spark, a leading children’s YouTube network, with over 168 million subscribers.


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit to learn more!