Job Description
Description
We have an exciting opportunity for a Midweight Creative to join the Creative team.
We are looking for a highly-ambitious and driven midweight creative to join us at UKTV. This is an exciting opportunity to become part of an award-winning team, and work on 360 campaigns, as well as commercial and charity partnerships, promos, OOH and print.
We are looking for a highly-ambitious and driven midweight creative to join us at UKTV. This is an exciting opportunity to become part of an award-winning team, and work on 360 campaigns, as well as commercial and charity partnerships, promos, OOH and print.
In this role you will get to:
Come up with innovative and effective ideas for some of the most exciting shows and brands in TV.
You’ll also get to write fresh, arresting copy, creatively edit your own work, direct originated projects of varying scales and collaborate with some of the best designers, online editors, audio engineers and voiceover artists in the business.
Come up with innovative and effective ideas for some of the most exciting shows and brands in TV.
You’ll also get to write fresh, arresting copy, creatively edit your own work, direct originated projects of varying scales and collaborate with some of the best designers, online editors, audio engineers and voiceover artists in the business.
You will also have the opportunity to conceive and contribute ideas to 360 campaigns as well as present and pitch them to internal stakeholders.
We are looking for someone who has:
The successful candidate must have at least 2/3 years Creative experience in Broadcast Promotions or Advertising. You will be a strong ideas person capable of conceptual thinking and will have a proven track record in creating multi-platform advertising campaigns. You will also possess first-rate copywriting/art direction skills and be confident at writing and presenting creative treatments.
The successful candidate must have at least 2/3 years Creative experience in Broadcast Promotions or Advertising. You will be a strong ideas person capable of conceptual thinking and will have a proven track record in creating multi-platform advertising campaigns. You will also possess first-rate copywriting/art direction skills and be confident at writing and presenting creative treatments.
You will work on generating creative across a mix of diverse channel brands. Your work will vary from integrated campaigns working on OOH and Paid Social Media campaigns, to ingenious low-budget solutions or content-based on-air promos.
Excellent video editing skills are essential as well as a comprehensive knowledge of digital and social advertising trends.
What you will do:
- To consistently generate fresh, original and brand-defining work, executed with programme, originated and design content.
- Have experience of creating VOD and Social media campaigns
- Working into the Creative Manager and liaising with channel Marketers, to ensure that all work is delivered on brief and adheres to the channels brand guidelines but at the same time stands out and engages the target audience
- Demonstrates an understanding of the different channel brands, content, target consumers, and growth strategies; ensuring that creative work fits the task in hand
- Considers target audiences, campaign objectives and commercial targets when formulating creative responses, in order to maximise ratings.
- To ensure consistent creative standards and approaches across the channel brands, e.g. consistent personality, tone of voice, and executional attributes for on-air promotions
- Works effectively with colleagues at all levels and fosters strong working relationships within the team and across the company as a whole.
- Capable of effectively negotiating challenging and difficult creative discussions in a positive and constructive way.
- To be a role model within the Creative department and business at large, living and embracing UKTV’s values, collaborating with colleagues and championing “best practise” approaches across all creative areas.
- Is well-organised and successfully juggles multiple projects, prioritising across several channels.
- Develops new, innovative and creative solutions to business and departmental challenges.
- Takes the initiative to propose and ‘own’ solutions; involving and aligning other stakeholders in a timely fashion.
- Maintains a high degree of self-motivation and autonomy, taking the initiative and operating independently against agreed objectives; involving stakeholders accordingly.
- Takes a savvy approach maximising UKTV’s budgets and resources.
- Has an understanding of market rates / costs (creative services) and production techniques / capabilities to ensure work presented is achievable within campaign budget.
- Proactively responds to campaign and channel performance, identifying issues and opportunities, and driving change.
- Has a good understanding of UKTV’s strategy and how this role contributes to it.
- Directly impacts the audience by creating promos which drive viewers to our content.
- Ensures that UKTV Creative is a key enabler in realising key business, brand and marketing objectives.
- Ensures that all creative work is underpinned by a fertile and strategically-relevant creative idea.
- Ensures that all executional work remains true to the creative idea and brand identity, and is consistent across all on and off-air mediums.
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You’ll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
Key Responsibilities
- Proactively responds to campaign and channel performance, identifying issues and opportunities, and driving change.
- Has a good understanding of UKTV’s strategy and how this role contributes to it.
- Directly impacts the audience by creating promos which drive viewers to our content.
- Ensures that UKTV Creative is a key enabler in realising key business, brand and marketing objectives.
- Ensures that all creative work is underpinned by a fertile and strategically-relevant creative idea.
- Ensures that all executional work remains true to the creative idea and brand identity, and is consistent across all on and off-air mediums.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
About UKTV Media Ltd
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and scripted drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK’s most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world’s leading public service broadcaster, the BBC.