Social Media Manager

Description

• Manage and lead on key UKTV brand to push brand awareness as well as VOD & linear viewing 
• Contribute to the UKTV network social strategy and its ambitious targets through the work that you do 
• Work in an award winning team full of social media superstars

Key Responsibilities

• Works with the Senior Social Media Manager to translate overall brand strategy into actionable social plans
• Leads design, production and implementation of large scale social media campaigns and “always on” activity, ensuring integration with broader marketing and communications activity
• Sources, produces, edits and publishes content for social media accounts
• Manages content approvals produced by external agency partners
• Follows compliance and editorial standards to ensure social content & social pages are managed to policy
• Manage the community, ensuring two way dialogue with viewers and following escalation process to support on any crisis comms 
• Utilises social best practices (organic and paid) and optimises content to reach relevant audiences
• Manages the channel’s social communities including proactive, reactive, and crisis comms with support from Senior Social Media Manager
• Experiments with ways to reach and engage our target audiences through content, communication or platform recommendations
• Owns a live relationship with the audience which deepens their engagement and maximises brand reach 
• Can recommend social media tactics to increase visibility, customer acquisition and retention
• Works closely with the Creative, Marketing and Commissioning team on ideation around social-first content
• Keeps up to date with new platforms and initiatives to be an industry expert
• Stakeholder management: can confidently share plans and reports to senior business figures
• Lives and role models UKTV’s values

Skills, Knowledge and Expertise

• A flair for storytelling on social media with a strong editorial eye. You can watch a clip or a moment from a TV show and know instantly what part will resonate with audiences
• A passion and love for connecting with and engaging with audiences
• An obsession with data with optimisation at the heart of output
• Excellent communication and stakeholder skills, who will thrive in a collaborative working environment. 
• Experience in social media a must
• Competent user knowledge of Adobe Photoshop, Premiere Pro and social content platforms
• Excellent writing and video editing skills
• Social native with a passion for storytelling on social media
• A good understanding of the social media platforms and best practice  
• A genuine passion for TV
• Knowledge of analytics and social listening
• Experience in crisis comms desirable 

About UKTV