Job Description
Description
We have an exciting opportunity for an Assistant Brand Manager VoD UKTV Play to join the Marketing team.
Reporting into the VOD Marketing Manager, the main purpose of this role is to support the UKTV Play team on UKTV Play’s multi-media campaigns & execution, and digital performance marketing activity, helping to deliver against the UKTV Play’s key business objectives. You will be an integral part of the team, helping us bring the brand to life through integrated communications.
You will be responsible for managing and supporting quarterly promotional campaigns across our own airtime, marketing touchpoints, activating digital media, as well as supporting or owning parts of larger projects.
You will support brand campaign delivery across paid media and be a brand guardian for our brand. You will align closely with other members of the team – creating marketing plans that drive customers through the funnel and support the wider team where needed.
Reporting into the VOD Marketing Manager, the main purpose of this role is to support the UKTV Play team on UKTV Play’s multi-media campaigns & execution, and digital performance marketing activity, helping to deliver against the UKTV Play’s key business objectives. You will be an integral part of the team, helping us bring the brand to life through integrated communications.
You will be responsible for managing and supporting quarterly promotional campaigns across our own airtime, marketing touchpoints, activating digital media, as well as supporting or owning parts of larger projects.
You will support brand campaign delivery across paid media and be a brand guardian for our brand. You will align closely with other members of the team – creating marketing plans that drive customers through the funnel and support the wider team where needed.
In this role you will get to:
- Learn how to create campaigns that drive audiences to UKTV Play, and bring the brand’s positioning to life
- Learn how to support and lead on digital marketing projects and performance
- Lead multiple projects concurrently from inception to implementation, marketing delivery and evaluation
- Collaborate across teams, functions and agencies to help deliver best-in-class marketing campaigns
- Build strong relationships with stakeholders
- As part of a small & nimble team, you will have the chance to make a real difference to one of the UK’s VOD player brands.
We are looking for someone who has:
- A genuine passion and interest in entertainment and/or broadcasting
- An understanding of the TV industry, content, and key competitors
- A hunger to develop digital marketing skillset, and build strong brands
- Keen to take ownership and lead on campaigns
- Can understand performance data, apply learnings, and looking for new ideas to test and learn from.
- Is curious about all things digital, from platforms, to tracking and communicating to consumers and new prosects at each step through the customer journey
- Keen to learn about creative best practice in digital acquisition and loves the idea of being able to use a rich bank of editorial content in your campaigns.
- A sound understanding of a range of marketing techniques and demonstratable experience at driving results
- Experience in project management and examples of taking a project through from inception, implementation, delivery and evaluation
- Experience in internal and external stakeholder management
Who you are:
- Strong interpersonal skills
- A relationship builder
- You will have the ability to successfully influence internally and externally
- We work in an open environment, you will have the ability to work both autonomously and collaboratively
- You will have excellent attention to detail and organisation skills
- You have a strong desire to learn, grow and make the role your own
- You have your finger on the pulse: naturally inquisitive about marketing and media developments, and new capability and trends in digital marketing, bringing these ideas back into the team and what you do
- Comfortable prioritising in a fast paced environment with movable deadlines
- Anticipates issues and involves line manager early to make the right decisions / priority calls.
- You have inclusive values
- Knowledge of excel and powerpoint
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You'll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
Key Responsibilities
- Create campaigns that drive audiences to the channel, UKTV Play and On Demand, bringing the brand’s positioning to life
- Lead multiple projects concurrently from inception to implementation, marketing delivery and evaluation
- Collaborate across teams, functions and agencies – bringing teams together to help deliver best-in-class marketing campaigns
- Build strong relationships with stakeholders
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
About UKTV Media Ltd
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and scripted drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK’s most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world’s leading public service broadcaster, the BBC.