Job Description
Description
We have an exciting opportunity for a Digital Insight Manager to join the Insight team.
The Digital Insight Manager will support the Head of Digital Insight on initiatives and help to build and maintain a centre of excellence for digital Insight
The Digital Insight Manager will support the Head of Digital Insight on initiatives and help to build and maintain a centre of excellence for digital Insight
This role has a direct impact on the audience, through recommendations into marketing/advertising, VOD scheduling, social media, platform developments and new digital opportunities (e.g. Podcasts, Audio, FAST Channels). You will reflect the voice of the consumer in all advice and guidance given to facilitate the growth of UKTV’s digital products and services.
In this role you will get to:
Interrogate Piano data to identify user journeys, patterns and trends in the user data and feed back to the product, marketing and editorial teams with insights to enhance performance. You will utilise your knowledge of the media landscape and other available data to provide a holistic view of the audience across all platforms.
Be integral to monitoring, communicating and translating performance on KPIs and penalties, and be fully conversant on targets, the current forecast and the driving factors.
You will get the opportunity to lead on key digital projects (qual and quant) and trackers, and use your experience to reenergise, adapt and create new ways to visulise and present insights to various audiences.
Relationship management is key to success in this role. You will facilitate decision-making by influencing and advising right up to exec level.
We are looking for someone who has:
- Experience of working in a VOD Insight function
- High level of proficiency in working with digital and VOD metrics / digital tools (Piano)
- Fully conversant with market/competitor knowledge to make sound business judgements
- Strong knowledge of different research techniques and their uses alongside other methodologies
Who you are:
- A genuine passion for TV/Video content
- An inquisitive and strategic mind
- High level of proficiency in working with digital and VOD metrics / digital tools (e.g. Piano)
- Strong research project management skills
- Strong knowledge of different research techniques and their uses alongside other methodologies
- A strategic thinker who can apply consumer insight
- Able to raise the profile of digital research and help create a centre of excellence
- Trust own judgement in unprecedented situations, and deliver opinion with gravitas
- Demonstrate strong leadership qualities
- Ability to influence right up to exec level
- Take a proactive and flexible approach to work
- Ability to drive the implementation of research recommendations
- Comfortable with a dynamic environment with constantly changing priorities
- Demonstrates excellent people management and motivational skills
- Fully conversant with market/competitor knowledge to make sound business judgements
- Experienced in presenting findings to non-researchers, telling a clear and compelling story
- Adept at combining metrics from various sources
- A deep understanding of TV metrics, and the ability to combine TV and VOD data sources to measure total consumption and facilitate the understanding of holistic audience behaviour.
- Experience of commissioning quant and qual research
- Strong project management skills
- Excellent IT, written and numeracy skills
- Advanced use of Excel and PowerPoint to manipulate and present data to a high standard
- Robust understanding of advancements in Barb measurement of non-linear activity
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You'll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
Key Responsibilities
Interrogate Piano data to identify user journeys, patterns and trends in the user data and feed back to the product, marketing and editorial teams with insights to enhance performance. You will utilise your knowledge of the media landscape and other available data to provide a holistic view of the audience across all platforms.
Be integral to monitoring, communicating and translating performance on KPIs and penalties, and be fully conversant on targets, the current forecast and the driving factors
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
About UKTV Media Ltd
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and scripted drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK’s most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world’s leading public service broadcaster, the BBC.