Job Description
Description
UKTV is looking for a Head of Social Media to join our award-winning social and online team.
This role will lead a team of 8, overseeing all organic social media publishing across the network, driving best in class content, conversation and community engagement to drive views and engagements targets. This role will also have personal ownership and responsibility for the social media strategy and output for our VOD service, UKTV Play; setting a vision and working with the UKTV Play social media manager, relevant channel managers and wider marcomms team to translate the brand strategy into an actionable social media strategy.
As well as always on organic social content and conversation, the role will also oversee the development of innovative and effective social media campaign strategies for all UKTV brands, helping drive awareness and consideration for new audiences, as well as drive retention and fandom with existing. This will require collaboration with the marketing team to ensure the paid social budget is working optimally to deliver on campaign objectives, as well as complimenting organic and earned acivity to ensure a holistic social media experience for audiences.
This role will also oversee the day to day operations and running of the organic social media publishing team; ensuring the team is following compliance, editorial and escalation policies accordingly as well as ensuring the team is set up in a way that delivers optimal workflow.
In this role you will get to:
- Work with a highly motivated and award-winning team and for a company that has huge ambition for growth with an exciting and much-loved mix of channel brands and shows
- Lead a team of 8, responsible for organic social media publishing across the UKTV network
- Develop, upskill and provide day to day coaching of direct team
- Personally own and lead the social media strategy for UKTV Play, rallying the team to implement your vision
- Help grow UKTV's suite of brands in the digital space through smart analysis, insight and innovation
We are looking for someone who has:
- Experience in leading and motivating a social media team, with evidence of coaching and inspiring teams to produce best in class work
- Experience creating and implementing social strategies for brands, preferably for a business within the entertainment industry
- Proven ability to grow social accounts & build communities
- A demonstrated understanding and evidence of delivering 360 campaigns, leveraging owned, earned and paid within social to drive impactful results
- Experience and passion in the operational side of running a social media team, with best practice workflows, tools and platforms up your sleeve that can elevate the way the team work
- Attention to detail and great editorial judgement: you know when a social media post is appropriate in the context of our audience, the cultural conversation and our internal policies
Who you are:
- You will have experience in leading and motivating a social media team, and be passionate about leading, coaching and inspiring people and teams around you to produce best in class work.
- You will have experience and passion in the operational side of running a social media team, with best practice workflows, tools and platforms up your sleeve that can elevate the way the team work
- You will live and breathe social media and know the ins and outs about its role in delivering business results, specifically an understanding of how audiences use and interact with social media as well as a high degree of online literacy, fully conversant with the social landscape to inform business judgements and decisions.
- You are a strategic thinker and will have experience collaborating with other marcomms functions to create integrated, joined up 360 campaigns, knowing what levers to pull and when across organic, earned and paid areas to drive campaign objectives & brand goals. You will have experience in paid social marketing to drive brand goals & acquisitions objectives.
- You are also a strong storyteller, with a flair for putting forward innovative ideas that secure business buy-in, pushing our brands in interesting ways to create memorable social media experiences. You believe in the power of social media and have strong evidence of the ability to influence at peer level and above.
- You understand the art and science of social media – you use data and insight to inform activity but also balance this with strong gut feel. You have a strong editorial eye and strong audience understanding of what ideas could fly. Community and audience sit at the heart of everything you do.
- You are organised, analytic and have the ability to plan work and schedules to effectively meet critical deadlines with keen attention to detail. You will be well versed in social media management platforms and analytics tools including native platforms & third party ones such as Falcon, Brandwatch and Tubular.
- You will have experience within the entertainment industry (of all kinds including music, movies, telly, sports etc.). Experience devising social strategies for a digital product is a plus
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You'll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
Key Responsibilities
This role will lead a team of 8, overseeing all organic social media publishing across the network, driving best in class content, conversation and community engagement to drive views and engagements targets. This role will also have personal ownership and responsibility for the social media strategy and output for our VOD service, UKTV Play; setting a vision and working with the UKTV Play social media manager, relevant channel managers and wider marcomms team to translate the brand strategy into an actionable social media strategy.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
About UKTV Media Ltd
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and scripted drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK’s most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world’s leading public service broadcaster, the BBC.