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4Studio, Innovation Apprentice

  • Channel 4
  • London, UK
  • 25/01/2023

Job Description

Job Title: 4Studio Innovation Apprentice
Reports to: 4Studio Content Lead
Department: Commercial Innovation, 4Sales 
Location: London 
Number of roles: 1
Start: September 2023


If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. The training is dependent on the qualification your apprenticeship offers and will be explained in detail by the training provider before you officially begin the course. You can read more about the qualification being offered for this apprenticeship below.

Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please look on the 4Skills website or the Channel 4 Jobs website for other opportunities suitable for you.   

If you’d like some tips on writing your application before you apply, please watch our recent YouTube video, How to Write an Outstanding Application.

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Am I eligible to apply?
  • You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.


4Studio, launched back in 2021 and saw the start of Channel 4’s social first content division. We provide a new opportunity for advertisers outside of linear TV and All4. Set up to create and distribute content to engage young viewers through premium, bold and entertaining, content for platforms such as YouTube, Facebook, Instagram, Snapchat & TikTok. Since its inception, 4Studio has quickly become the most-viewed branded content partner in the UK, regularly taking the No1 spot for branded content for 18-34s across the social channels.

The Commercial Innovation (CI) function is being established as a brand-new team within 4Sales with the specific objective to develop new revenue streams and build upon existing innovations, through the delivery of an innovation strategy and product lifecycle framework that evaluates success, monitors and tracks performance.

This team will be central to driving our Future4 strategy, responsible for all the new commercial initiatives and output of 4Sales, including our plans to dial up digital and grow and scale social.

We are looking to expand the commercial team with this role and you will get to experience everything from strategy to sales to production and project management in your time with us. 


The 4Studio commercial team are responsible for driving revenue across Channel 4 social platforms through branded entertainment, sponsorship and social sales.  
  • Provide vital support to the commercial sales team
  • Ensure existing campaigns are being managed and delivered
  • Contributing towards their team’s revenue and creative output
  • Attend ideation sessions for brief responses
  • Work with strategy team on insights and audience segmentation 
  • Post-sale process includes status meetings, campaign booking, supporting with internal, production company and client kick off meetings 
  • Keep up with industry/market knowledge to help inform the ongoing 4Studio sales strategy
  • Provide administrative support while campaigns are in production to ensure all stakeholders are up to date on status
  • Work with Social Media team to ensure campaigns go live as planned and take relevant screenshots for Post Campaign Analysis
  • Support team with relevant ad hoc tasks

As part of the application process, you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills.  Please note you do not need to use these examples; they are just here for guidance, and you should draw from your own personal experiences. 
  • Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Written – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing. 
  • Attention to detail - e.g. Cashing up on tills or proofreading coursework.
  • Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams. 
  • An understanding of and a passion for Channel 4's remit
  • Enthusiastic, reliable and excellent team player
  • A passion for the social media landscape across all platforms
  • An understanding of branded content on social platforms

Business Administrator Level 3 


15 Months


If you are unable to complete the Apprentice application, we are happy to consider alternative formats of the application form.

For example, you could arrange a phone call with 4Skills for you to speak your answers and a member of the team can scribe, or if you’d like to create a five minute YouTube video/ voice recording, these are also options available. If you have a different alternative, we really welcome your suggestions to ensure you have a fair chance of applying. 

Take a look at our access page for more information, which you’ll find by clicking here. You can also watch our recent YouTube video, Demystifying Interview and Workplace adjustments.

If you have any questions about this apprenticeship vacancy please email the 4Skills team direct at


If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.