All4 Digital Marketing Apprentice

Job Title: All4 Digital Marketing Apprentice
Reports to: Growth Operations Manager
Department: Product
Location: London
Number of roles: 1
Start: September 2023

THE C4 APPRENTICESHIP PROGRAMME

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. The training is dependent on the qualification your apprenticeship offers and will be explained in detail by the training provider before you officially begin the course. You can read more about the qualification being offered for this apprenticeship below.

Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please look at our Production Training Scheme or the Channel 4 Jobs website for other opportunities suitable for you.  

If you’d like some tips on writing your application before you apply, please watch our recent YouTube video, How to Write an Outstanding Application.

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Am I eligible to apply?

• You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.

DEPARTMENT DESCRIPTION

All 4 is Channel 4’s video-on-demand proposition, home to original and exclusive shows, box sets of iconic series, as well as live and catch up TV from C4’s broadcast channels.

Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, All 4 reaches over 5 million monthly viewers and has more than half of all 16-34s in the UK as registered users.

The All 4 Product team is responsible for creating the best possible user experience on owned-and-operated platforms, one that is both seamless and engaging, and that encourages visitors to become viewers, to view more, and to return more often.

This role sits within the All 4 Growth Team, which is responsible for driving increased viewing on All 4 from our registered users base of 23m users.  This includes delivering digital Marketing campaigns which drive new users, developing strategies to retain existing users and upselling them to our premium Product tier All 4+. 

KEY RESPONSIBILITES 

• Support the delivery of digital marketing campaigns that drive increased acquisition and retention through our customer engagement channels such as email, push notifications and in-app messages.
• Helping both with the build, deployment and reporting of the Product Marketing campaigns.  This provides broad exposure to the wider Marketing mix and will include channels such as PPC, SEO, social and in-stream promos. 
• Manage regular updates to our existing Product marketing campaigns to ensure that content, imagery and copy is up-to-date and aligned with the content schedule and wider business priorities. 
• Create and present analytics reports to help the team understand the performance of the Product Marketing campaigns and identify any new opportunities where campaigns can be improved. 
• Work with our research team to run regular user surveys that measure user satisfaction for both All 4 and All 4+, presenting the results back to the team.
• Support the operational running of All 4+, including performance of automated Product Marketing campaigns and set up of campaigns. 
• Create regular competitor reviews to identify current trends in the video on demand marketplace.
• Support the wider Growth Team with ad hoc projects and requests

ESSENTIAL EXPERIENCE & SKILLS

As part of the application process, you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills.  Please note you do not need to use these examples; they are just here for guidance, and you should draw from your own personal experiences. 

• Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Written – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing. 
• Attention to detail -  e.g. Cashing up on tills or proofreading coursework.
• Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams. 
• An understanding of and a passion for Channel 4's remit
• Computing skills and competence in web technologies, with an interest in HTML code.
• Visual and creative flair to help with copywriting and image selection within our Product Marketing campaigns. 
• An interest in subscription businesses and understanding how they operate

QUALIFICATION OFFERED WITH THIS APPRENTICESHIP

Digital Marketing Level 3

LENGTH OF APPRENTICESHIP

18 Months

ALTERNATIVE APPLICATION FORMATS

If you are unable to complete the Apprentice application, we are happy to consider alternative formats of the application form.

For example, you could arrange a phone call with 4Skills for you to speak your answers and a member of the team can scribe, or if you’d like to create a five minute YouTube video/ voice recording, these are also options available. If you have a different alternative, we really welcome your suggestions to ensure you have a fair chance of applying. 

Take a look at our access page for more information, which you’ll find by clicking here. You can also watch our recent YouTube video, Demystifying Interview and Workplace adjustments.

If you have any questions about this apprenticeship vacancy please email the 4Skills team direct at 4Skills@channel4.co.uk

RELOCATION

If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.