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Advertising Research and Development Apprentice

  • Channel 4
  • United Kingdom
  • 09/01/2023

Job Description

Job Title: Advertising Research and Development Apprentice
Reports to: Senior Research Executive
Department: Strategy and Consumer Insight
Location: London or Manchester (office location is flexible)
Number of roles: 2
Start: September 2023

The C4 Apprenticeship Programme

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship.
The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. The training is dependent on the qualification your apprenticeship offers and will be explained in detail by the training provider before you officially begin the course. You can read more about the qualification being offered for this apprenticeship below.

Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please look at our Production Training Scheme or the Channel 4 Jobs website for other opportunities suitable for you.  

If you’d like some tips on writing your application before you apply, please watch our recent YouTube video, How to Write an Outstanding Application.

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Am I eligible to apply?
  • You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.

The Advertising Research & Development (AR&D) team are part of the wider Strategy & Consumer Insight department at Channel 4. Our primary objective is to use insight to support the 4Sales team in selling advertising across our TV channels and All 4 platform. This is an important role, as it allows Channel 4 to fund the programmes we make!
We do this through:
  • Proving that advertising on our TV channels, All 4 and social media platforms work
  • Supporting advertising agencies and brands deliver their marketing objectives through insight and understanding how marketing works
  • Doing research on our viewers to ensure we really understand our audiences 
  • Staying on top of the latest industry trends and developments  
Recent examples of the kinds of projects the AR&D team have done include:
  • A cultural thought leadership project which explored how diverse and inclusive TV advertising was as well as investigate why brands should be embracing diversity in their advertising. 
  • A project investigating the state of modern Britain to help us understand are we as divided as we think we are to help brands better understand UK consumers.
  • An ongoing community of 16-24-year olds who help us understand what is important to young people across the UK. 
You can have a look at some of our projects on the 4Sales website 

During your time in the AR&D team you’ll get involved in all areas of the work we do, from primary research to understand how a brands marketing is working, to using our tools to see how many people watched Bake Off this week! There’ll also be specific projects for you to work on and we’ll help you to quickly build up your skills and knowledge of the media industry. 

  • Support 4Sales in helping marketing agencies and brands understand their audience in order to plan and deliver marketing activity. This will be across a broad range of sectors and industries. 
  • Understand how marketing works across our different platforms, in order to prove benefits of advertising with Channel 4. 
  • Use a range of industry research tools as well as primary research to answer the questions of marketing planners at agencies across the UK. 
  • Support the team with larger insight projects throughout the year to present to marketing agencies and brands across the UK.
  • Help us ‘market our research’ by creating content for the Sales team and external marketing agencies.
  • Be part of a team that are a regular contact for stakeholders and deal with their day to day requests.
  • Help the team set up and run projects that prove how TV sponsorships and adverts work, or explain how and why viewers watch our shows.
  • Create regular reports, e.g. channel performance reports, advertising spend reports, etc.

As part of the application process, you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills.  Please note you do not need to use these examples; they are just here for guidance, and you should draw from your own personal experiences. 
  • Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Written – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing. 
  • Attention to detail -  e.g. Cashing up on tills or proofreading coursework.
  • Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams. 
  • An understanding of and a passion for Channel 4's remit
  • An interest in advertising and understanding how marketing works
  • Genuine curiosity about what makes people tick and why
  • Good numeracy skills and confident working with numbers 
  • Ability to follow instructions and work both independently and part of a team

Marketing Assistant Level 3 


18 Months 


If you are unable to complete the Apprentice application, we are happy to consider alternative formats of the application form.

For example, you could arrange a phone call with 4Skills for you to speak your answers and a member of the team can scribe, or if you’d like to create a five minute YouTube video/ voice recording, these are also options available. If you have a different alternative, we really welcome your suggestions to ensure you have a fair chance of applying. 

Take a look at our access page for more information, which you’ll find by clicking here. You can also watch our recent YouTube video, Demystifying Interview and Workplace adjustments.

If you have any questions about this apprenticeship vacancy please email the 4Skills team direct at


If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.