4Studio, Social Media Apprentice

Job Title: 4Studio, Social Media Apprentice
Reports to: Senior Social Media Manager
Department: 4Studio 
Location: Leeds
Number of roles: 3
Start: September 2023

THE C4 APPRENTICESHIP PROGRAMME

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. 

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. The training is dependent on the qualification your apprenticeship offers and will be explained in detail by the training provider before you officially begin the course. You can read more about the qualification being offered for this apprenticeship below.

Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please look at our Production Training Scheme or the Channel 4 Jobs website for other opportunities suitable for you.

If you’d like some tips on writing your application before you apply, please watch our recent YouTube video, How to Write an Outstanding Application.

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

 Am I eligible to apply?

• You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.

DEPARTMENT DESCRIPTION

4Studio is the engine room for C4’s digital acceleration strategy, with the primary mission to create, adapt and distribute content across the key social media channels.

The primary activities of 4Studio will be to curate (existing) and create (new) short-form content and distribute it through actively managed social media channels. The Social Media Apprentice will work very closely with key people and departments within C4 and on occasion with external stakeholders.

The role will be based in C4’s National HQ in Leeds and will be a key component of C4’s regional strategy, creating creative job opportunities outside London and expanding the diversity of the company’s creative contribution.

KEY RESPONSIBILITES 

• Reporting into a Social Media Manager, the Social Media Apprentice is a key member of the Social Media team, supporting the team to produce campaigns that successfully drive viewers to engage with Channel 4, and assisting across the department’s day to day tasks.   
• Working closely with the Social Media Manager to coordinate, manage and build Channel 4’s social media presence across Facebook, YouTube, Twitter, Instagram, Snapchat and TikTok predominantly to drive views on our content
• Owning and looking after content, including briefing in of assets and writing copy for social posts
• Managing calendar of key cultural moments and events that the social team should be engaging with and generating ideas (i.e. National Best Friend Day, Halloween etc.)
• Reviewing content and how it is performing - assisting with testing and reporting
• Assisting with day-to-day administrative and ad hoc tasks as required
• Analysing competitors and other key players’ social media 
• Building and maintaining good relationships with internal departments and external partners. 
• Community management
• Keeping up to date with social media trends 

ESSENTIAL EXPERIENCE & SKILLS

As part of the application process, you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job. 

We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills.  Please note you do not need to use these examples; they are just here for guidance, and you should draw from your own personal experiences. 

• Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Written – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing. 
• Attention to detail -  e.g. Cashing up on tills or proofreading coursework.
• Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams. 
• An understanding of and a passion for Channel 4's remit
• A clear and demonstrated passion for TV and digital content 
• A passion for social media with an understanding of different platforms
• Creative thinking and ability to come up with new and exciting ideas
• Initiative and ability to work independently and as part of the team

QUALIFICATION OFFERED WITH THIS APPRENTICESHIP

Content Creator Level 3

LENGTH OF APPRENTICESHIP

15 months 

ALTERNATIVE APPLICATION FORMATS

If you are unable to complete the Apprentice application, we are happy to consider alternative formats of the application form.

For example, you could arrange a phone call with 4Skills for you to speak your answers and a member of the team can scribe, or if you’d like to create a five minute YouTube video/ voice recording, these are also options available. If you have a different alternative, we really welcome your suggestions to ensure you have a fair chance of applying. 

Take a look at our access page for more information, which you’ll find by clicking here. You can also watch our recent YouTube video, Demystifying Interview and Workplace adjustments.

If you have any questions about this apprenticeship vacancy please email the 4Skills team direct at 4Skills@channel4.co.uk

RELOCATION

If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.