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Research Manager (12mth FTC)

  • Channel 4
  • London, UK
  • 05/08/2022

Job Description

Job Title: Research Manager (12mth FTC)
Reports to: Senior Research Manager
Department: Audience Research & Insight
Location: London

DEPARTMENT DESCRIPTION

Channel 4’s Consumer Insight department exists to help the corporation understand the attitudes, behaviours and habits of our viewers. This helps guide both the creative function of the channel and also support commercial sustainability and revenue generation. The objectives of the department are to:
  • Develop a deeper relationship with our viewers than any other broadcaster
  • Understand them in terms of what they think, what they like and what they do
  • Gain a commercial advantage by using these relationships, supported by data and insight, to deliver superior content and innovation, both to viewers and advertisers
The Audience Research & Insight team is focused on leading Channel 4’s audience research to provide forward thinking, actionable insight that that supports Commissioning, Scheduling, Marketing and Strategy and is part of the Consumer Insight department, representing the voice of the audience within the business.

JOB PURPOSE

The position sits within the Audience Research and Insight team, part of the wider Consumer Insight team and reports to a Senior Research Manager.

The role is critical in providing insight and direction to the whole of the Channel 4 Commissioning team by creative use of viewing data and other research sources to help inform creative and commissioning decisions across Channel 4’s range of genres.

The role also sometimes provides support to a number of other key parts of the business; strategy, channel management, marketing and press.  

KEY RESPONSIBILITIES
  • Drive the use of fact-based research and insight derived from it into the decision making of the company 
  • Combine viewer analytics with quantitative & qualitative research to bring an audience perspective to business priorities
  • End-to-end ownership of research projects: client briefs, designing, programming, analysing and delivering
  • Be proactive in developing relationships across the business, specifically the features and daytime, sport, drama and comedy teams - acting as a point of expertise for the Audience Research and Insights team
  • Work collaboratively with colleagues in Channel Management, Audience Research and All 4 Analytics, to provide the most useful insights into both linear and on-demand viewing trends and behaviours
  • Managing of a Senior Research Executive
  • Represent the channel and our priorities at BARB meetings
  • Be proactive in reporting channel performance; from end-of-series reviews, forensic genre and competitor analysis, informing press releases and award entries 
ESSENTIAL EXPERIENCE & SKILLS
  • Experience of working in a broadcasting research or scheduling role
  • An expert in BARB and VOD analytics
  • Ability to translate a range of information into a strong narrative for the business
  • Proven ability to carefully combine audience insight, creative thinking, and sound editorial judgment to provide actionable recommendations
  • Clear knowledge and understanding of TV / video content – Channel 4’s own, as well as its competitors. A strong literacy with TV programming concepts and conventions, and a creative sensibility
  • Strong understanding of viewing consumption patterns across all platforms
  • Strong understanding of viewing behaviours and drivers to viewing
  • Experience of presenting projects to senior stakeholders, including executives
  • Experience in commissioning and working closely with 3rd party research agencies, working collaboratively to ensure the highest quality outputs
  • Proven ability to manage conflicting priorities and a high volume of projects
  • Proven experience of being a strong team player who enjoys working collaboratively, sharing information and data
  • Highly organised
  • Understands the importance of keeping colleagues and stakeholders well informed