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Head of Content Communications

  • Channel 4
  • 3100 Massachusetts Ave NW, Washington, DC 20008, USA
  • 05/01/2022

Job Description

Job Title: Head of Content Communications    
Reports To: Director of Communications
Department: Communications
Location: This role can be based at Channel 4's Leeds or London office. If Leeds-based then regular travel to London will be required

About Channel 4
Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All4, plus a network of 12 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK.

Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment. 

Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK.

As a publisher-broadcaster, Channel 4 commissions UK content from the independent production sector and currently works with around 300 creative companies across the UK every year. 

Channel 4 Communications
The Communications team is responsible for promoting and defending the reputation of Channel 4 externally, and comprises corporate, consumer and events teams that provide professional, outcome focused communications strategies and reputation management.

The primary objective of the Communications team is to deliver proactive campaigns and reputation management that promote and defend Channel 4 and its Future4 strategy.

The objectives of the Communications team are:
  • To promote Channel 4’s reputation by positively promoting the Future4 strategy, Channel 4’s vision and remit, channels and services, programmes, initiatives and campaigns, performance and people.
  • To defend and protect Channel 4’s reputation in terms of proactive, solutions-based risk forecasting, mitigation and management.
  • To increase viewing to Channel 4’s channels, programmes and services across all platforms with a specific focus on Channel 4’s digital services.
  • To stimulate debate about Channel 4 both as an organisation and the content that it commissions.
JOB PURPOSE
  • Reporting to the Communications Director, the Head of Content Communications is responsible developing and delivering the content communications strategy for Channel 4’s channels and services to support the delivery of Channel 4’s Future4 strategy.
  • Working with the Communications Director and the Communications Leadership Team to define, agree, deliver and report the department’s performance metrics and KPIs
  • Leading the Content Communications team, the role will manage the delivery of integrated communications plans for agreed programmes and campaigns that are audience-specific, creative, innovative and measurable.
  • The Head of Content Communications will provide support to Channel 4’s Chief Content Officer and the Commissioning team; providing counsel and support; briefings for external events and engagements.
  • The Head of Content Communications plays an active role, working with the Communications Director to develop and deliver the overall Communications strategy for Channel 4.
  • As a member of the Communications Leadership Team, the Head of Content Communications is not only responsible for the training and development of their team, but also for the wider training and development strategy for the wider department.
  • Responsibility for their own portfolio of key projects that deliver Channel 4’s Future4 strategy.
  • Working closely with the Head of Corporate Communications to proactively manage reputational issues that arise relating to Channel 4’s channels and services, programmes and campaigns.
  • Building key relationships within Channel 4 including the Chief Content Officer and Channel 4 Commissioning; the Chief Marketing Officer and other senior members of the Marketing and Viewer Experience team and other members of the Channel 4 leadership that are necessary to deliver the Content Communications Strategy.
  • Maintaining positive and trusted relationships with a broad spectrum of media as well as any journalists in the specialist areas relating to this role.

KEY RESPONSIBILITIES
  • Work with the Communications Director and Communications leadership to develop Channel 4’s Communications strategy.
  • Responsible for ensuring that Content Communications is creative, innovative and challenging and delivers plans and strategies that connect with audiences, mitigate risk and build reputation and trust in Channel 4 and the content it makes. 
  • Work with the Head of Corporate Communications and the Head of Corporate Brand and Events to develop and implement integrated strategies for agreed priority programmes and campaigns that deliver the Communications and Future4 strategy.
  • Work with the Head of Corporate Communications and the Head of Corporate Brand and Events to deliver communications support for major festivals, conferences etc 
  • Lead and manage the Content Communications team with responsibility for setting priorities, objectives and KPIs to deliver the overall Communications strategy and ensuring that annual objectives and development plans are in place and maintained for the entire team.
  • Deliver their own set of agreed key projects to deliver the Communications and Future 4 strategies.
  • Manage the Genre Communications Managers to deliver creative, innovative and challenging audience-specific strategies for agreed priorities, providing editorial, strategic and risk management oversight to deliver agreed, measurable  objectives.
  • Maintain strong relationships with the Chief Content Officer and the Commissioning team; providing counsel and support and ensuring that the team provided with any necessary briefings for external engagements.
  • Maintain and foster relationships with independent production companies and their communications teams in terms both of proactive publicity but also managing risk and reputational issues relating to Channel 4.
  • Oversee the production of all materials relating to and necessary for the delivery of a proactive and reactive media relations including but not exclusively strategies, briefings for executives, reputational and crisis plans, lines against enquiry, press releases, speeches and authored articles.
  • Manage and maintain Channel 4’s relationship with media, stakeholders and partners.
  • Managing, as appropriate PR agencies, to deliver agreed campaigns to support the Communications and Future4 strategy.
ESSENTIAL SKILLS AND EXPERIENCE
  • At least ten years’ experience working in a leadership role in a content, media (including digital) or a related field. 
  • A proven track record of close collaborative working with Internal Communications & Engagement, Stakeholder Relations and within an integrated Marketing Communications environment.
  • Proven track record of developing and delivering high impact, creative, integrated and solutions-based communications strategies that are measurable, audience-specific and drive viewing and brand awareness.
  • Successful track record of leading high-performing teams from objective setting to development; inspiring creativity and risk-taking to deliver exceptional campaigns across all media.
  • Experience of budget management including delivering value for money efficiencies on projects, budget forecasting and financial negotiation.
  • Event management experience from media junkets to large-scale events for different audience and stakeholder groups and including budgetary and logistical management and delivery against measurable objectives. 
  • Passion for the broadcast and wider media industry including an understanding of the latest developments in digital and applying them as appropriate in communications strategies and plans.
  • Exceptional interpersonal and written communication skills; and excellent people, negotiation skills with the ability to deal with and mediate between senior stakeholders internally and externally. 
  • Ability to interpret complex statistical data and apply it to communications strategies. A specific understanding of television and media research and audience performance measurements is preferred but not essential.
  • Good knowledge of Channel 4's vision, objectives and brand values – and of the wider media industry and current trends.
  • Excellent contacts across a range of media and publications with the ability to build new contacts.
  • The ability to remain highly focused and flexible while working under pressure and to tight deadlines.