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Senior Digital Analyst, All 4

  • Channel 4
  • London, UK
  • 22/11/2021

Job Description

Job Title: Senior Digital Analyst, All 4
Reports to: Analytics Manager
Department: All 4 / Product
Location: London

The purpose of the department:
This role sits within the All 4 department in Channel 4. All 4 is one of the biggest and youngest skewing UK broadcaster video-on-demand services, with over 10,000 hours of content, over 5m monthly viewing accounts, and 75% of UK 16-34s registered with the service.

It’s home to some of the biggest and noisiest shows on TV, from Gogglebox to Derry Girls, It’s A Sin to Come Dine With Me. All 4 is available on over 20 different platforms including TVs, mobiles and PCs, and the department is tasked with making sure that no matter where it’s consumed, the experience is as easy and enjoyable as possible.

In the Analytics team, we work across almost every area of the business that needs VOD data, and Analysts have a lot of autonomy and influence. It’s our job to help our stakeholders make better, data-driven decisions, by shedding light on how viewers are behaving – and this means we find ourselves working on a wide, fascinating and ever-changing range of projects. We work particularly closely with our colleagues in the wider Experiments, Analytics & Insight team to push hypotheses through a test & learn framework, to answer questions comprehensively, and inspire real change.

The purpose of this role:
You’ll live and breathe our Digital Product data. You’ll be the expert in our Adobe Analytics tools & tracking; observing and proactively reporting on trends, spotting issues and opportunities. You’ll also running deep dives into specific areas and work closely with our experimentation and insight teams to bring a rounded and actionable perspective on viewer behaviour.

What you’ll be doing: (Key Responsibilities)
  • Telling the stories behind our behavioural dataset, focusing on delivering actionable insight whatever form it may take (dashboards, presentations, conversations)
  • Manipulating a range of data sets, some of which are clean and structured but some that’ll be new and challenging; creating data structures that enable exploration
  • Responding to a mix of urgent smaller requests and longer more exploratory questions
  • Building a strong relationship with the Product Development team, translating their insight requirements into well-defined pieces of analysis
  • Working closely with the rest of the Experiments, Analytics & Insight team, drawing on each other’s strengths to maintain our reputation for high quality work
  • Becoming an expert on all the Digital Product data we collect, helping the team to look at the existing way we have set up tracking to understand user behaviour
  • Learning new skills, and putting them into practice so we’re continually improving
  • Managing your workload to ensure that you’re working on things that are either high priority or high potential impact – ideally both!
Attributes you’ll need to thrive in this role: (Essential Skills and experience)
  • Experienced in Adobe Analytics - this is the tool we use to understand tracking in our digital products
  • The ability to analyse data from scratch; breaking down complex or loose questions into creative and logical analyses all within relatively short timeframes
  • Getting a kick out of problem solving, as most questions will need careful thought, planning, and an enthusiasm to overcome obstacles
  • Some experience using SQL on complex datasets (the recruitment process will include a quick SQL test)
  • Some experience using Microsoft tools, particularly Excel, Powerpoint & Teams
  • A solid understanding of big data and the ability to manipulate and get meaningful stories from long datasets (often billions of rows) as efficiently as possible
  • Genuine enthusiasm to learn new skills; training and switching to new tools and methods is standard practice
  • Brilliant communication skills (verbal, written and presentational) – the ability to explain complex information in simple terms
  • Close attention to detail, thoroughness and accuracy
  • You have a good understanding of the TV market and like to keep up to date with changes in it
  • You’re interested in All 4 and Channel 4 – and ideally you’re already brimming with ideas about what you’d explore or improve if you were in this role
Things that will help, but aren’t essential:
  • Experience working with digital product teams
  • Experience using Python or R for data analysis
  • Some experience in Tableau (or PowerBI), particularly to explore data and make user friendly dashboards
  • Some understanding of data science techniques & machine learning
  • Experience in project management, consulting or business analysis
  • A flair for visual best practices and presentation of data
  • A good understanding of data architecture and how businesses’ data needs are evolving
  • An advanced knowledge of statistics, and experience applying them in the real world
  • Experience working in sprints, or AGILE environments