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Product Marketing Manager, International Advertising

  • Roku
  • London, UK
  • 21/04/2021
Full time Marketing Product Management Broadcast Engineering

Job Description

Roku is changing how the world watches TV


Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.


From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines.


About the role


Roku pioneered TV streaming and continues to innovate and lead the industry. The Roku Channel has us well-positioned to help shape the future of streaming. Continued success relies on investing in our advertising products and offerings. 


Roku is seeking a high-performing, results-oriented Product Marketing Manager (PMM), International Advertising, to help drive the rapid expansion of Roku advertising Internationally, by bringing a world-class suite of CTV advertising opportunities to Marketers & Advertisers in NAM, LATAM and EU.

The person in this position will be responsible for leading a wide range of initiatives to help fuel the commercial growth of Roku in these regions. Projects could include product GTM, packaging & enablement, and operational optimisation on Endemic, Media, and Programmatic advertising offerings.


The ideal candidate will have endless curiosity and can pair a global mindset with locally relevant execution. You should be a gritty problem solver and self-starter who can drive programs with the product and commercial teams within Roku and across external strategic partner organizations. The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs.

What you’ll be doing

  • Define value proposition and core positioning to help our sales teams communicate our unique sales propositions to customers
  • Product advocacy: partner w/ Commercial teams and product management to research, design, and qualify features needed to accelerate Roku’s advertising growth Internationally
  • Business enablement: optimise workflows for global scalability. Once designed, secure buy-in and adoption from partner teams
  • Program management: provide stewardship of cross-functional projects end-to-end
  • GTM: Lead the Go-To-Market (GTM) strategy for new ad products, including core positioning, messaging, and communications strategy; have the ability to measure impact and success of these initiatives of new product features from the lens of the customer and local market dependencies
  • Competitive research: stay current on competitor, customer, and marketplace research to align our products and how they are positioned to customers – especially in CA, UK, DE, MX, and BR
  • Go big with what you’ve got: experienced in a start-up-like environment. Use an entrepreneurial approach in your roles and know how to get things done in a low-resource environment
  • Results orientated: exceed OKR performance targets from product marketing and Platform strategy


We’re excited if you have

  • 10+ years of experience in media agency planning, ad-tech, product management/marketing, or client services in roles w/ international remit
  • Familiarity with the ad tech landscape, including prior experience working with DSPs, SSPs, ad servers, and/or OTT/CTV publishers
  • Strong analytical skills and experience with data analysis, interpretation, and visualisation
  • Ability to clearly communicate vision and results to senior technical and business customers
  • Entrepreneurial self-starter who deals well with ambiguity
  • Experience with LATAM and EU advertising strongly preferred
  • Professional proficiency in Spanish and Portuguese preferred
  • Located in London, UK
  • BA/BS degree required; MBA preferred


The Roku culture


Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.


We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.