Kantar is the world leader in TV & Video audience measurement.
We deliver a consistent source of accurate data that drives informed decisions. We help broadcasters and streaming platforms build long-term value by helping you understand context and comparability, and we can enrich and activate first-party data to monetise attentive and engaged viewers.
We work with a range of clients - from JIC's (e.g. BARB), broadcasters, new challengers - and we understand that everyone uses audience data in different ways to meet different business outcomes, or to support different models.
What is consistent is the trust, precision and privacy that we have hardwired into everything we do. It is for this reason that our audience measurement systems underpin industry planning, trading and investment decisions in 56 markets.