Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. Today, Roku streaming devices are used by millions of consumers in North America, Latin America and in parts of Europe including the UK, Ireland, and France. We connect users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers. Roku is uniquely positioned with its sophisticated TV streaming platform and growing scale. The company operates the No. 1 TV streaming platform in the U.S. as measured by hours streamed (Kantar 2020).
The Roku platform enables content providers and advertisers to reach a massive and highly engaged consumer audience. Roku’s sophisticated advertising tools built for streaming enable Roku advertising to deliver relevant audiences and measurable results to brands and agencies. Brands are drawn to our targeted, more measurable form of advertising as well as the flexible solutions we offer, such as sponsorship and interactive overlay. Roku data, measurement and inventory are natively available for buyers within the OneView Ad Platform enabling buyers to transact programmatically, buying inventory from both Roku and publishers directly, all while leveraging Roku’s proprietary first-party data, measurement and optimization capabilities. We believe in the future that all advertising will be streamed.