RTÉ’s Vision is to champion Irish culture by captivating audiences with trusted, engaging and challenging content; celebrating our country’s rich diversity; and cultivating Ireland’s talent.
As an organisation and individually, RTÉ will be outward looking, creative, respectful, sustainable and accountable, collaborative and transparent. It will also demonstrate the following behaviours:
|Have a deep understanding of its audience and their needs.Invest time and energy in monitoring changes in the media landscape.|
|Creative||Be resourceful and innovative in how it makes its content.
Be brave – take risks and be willing to learn from failures.
|Respectful||Treat people, including staff and partners, with respect, even when it challenges.
Nurture trust by being fair and open about the decisions it makes.
|Manage its business in a responsible manner.
Be accountable to each other within RTÉ and to audience and stakeholders.
|Collaborative||Work together, bringing the ‘One RTÉ’ organisation to life.
Join forces with partners to meet the needs of RTÉ’s audience.
|Transparent||Make decisions openly.
Be upfront about the reasons for the actions taken.